Introduction

The building supplies market plays a crucial role in the global consumer landscape. With the continuous development of the construction and home improvement industries, the demand for building supplies has been on the rise. TikTok, as a popular social media platform in the US, offers unique advantages for promoting building supplies. Its vast user base and engaging video content provide an excellent opportunity for brands and merchants to showcase their products and reach a wide audience.

Category Market Overview

According to authoritative sources, the building supplies market in the US has witnessed significant growth in recent years. The market size has expanded steadily, driven by factors such as increased housing construction, renovation projects, and DIY trends among consumers. Consumer demand for building supplies has also evolved, with a growing preference for high-quality, durable, and innovative products. For example, there is a rising demand for collapsible and portable building tools and decorative items for home improvement projects.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the building supplies category showed diverse sales performance. The top-selling products included items like the "2024 Foldable Wagon with Wheels" by NADONLI, which sold 3920 units with a GMV of $131,400, despite a -13.69% GMV QoQ change. Another popular product was the "Heavy Duty Collapsible Wagon Cart" with 1770 units sold and a GMV of $68,100, experiencing a significant 223.76% GMV QoQ growth. The popularity of these products can be attributed to their practicality and convenience, especially for outdoor activities such as camping and shopping. The "VEVOR Adjustable Trailer Dolly" also had a strong performance, with 1748 units sold and a GMV of $191,000, showing a 16% GMV QoQ increase. These products' growth patterns suggest that consumers on TikTok are increasingly interested in versatile and heavy-duty building supplies for various applications.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the building supplies market on TikTok in December, vevor store stood out with a GMV of $488,400, although it had a -28.05% GMV QoQ change. They sold 4762 units and had 93 products listed, with 45 sold products and 213 video bloggers promoting their items. Their average price was $102.55, and the sold count ratio was 34.56%. Another notable brand was Nadonli, which had a GMV of $131,400 with a -13.69% GMV QoQ change. They sold 3920 units of their "2024 Foldable Wagon with Wheels" product, relying on 116 video bloggers for promotion. CampFit also had a remarkable performance with a 215.34% GMV QoQ growth, selling 1792 units and achieving a GMV of $69,200. These brands' success can be attributed to their product quality, effective marketing strategies on TikTok, and the ability to meet the specific needs of consumers in the building supplies category.

Conclusion

In conclusion, the building supplies market on TikTok in the US during December presented a mixed picture. While some products and brands experienced significant growth, others faced challenges such as declining GMV QoQ. For cross-border merchants, it is essential to focus on product quality and innovation, as seen in the success of popular products like collapsible wagons and adjustable trailer dollies. They should also leverage TikTok's marketing channels effectively by collaborating with video bloggers to increase product visibility. Looking ahead, the market is likely to continue evolving, with potential growth opportunities in areas such as sustainable building supplies and smart home improvement products. Merchants need to stay updated on these trends to remain competitive in the TikTok building supplies market.