Gloda Insights: TikTok US December Garden Supplies Market Trend Analysis
TikTok US Garden Supplies December
30 reads2025-01-23 12:29:21 released
Introduction
The Garden Supplies market has been an important part of the global consumer landscape. With the increasing popularity of gardening as a hobby and the need for home beautification, the demand for garden supplies has been on the rise. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their garden supplies products in an engaging and visual way, reaching a vast audience of potential customers who are active on the platform.Category Market Overview
According to authoritative sources, the Garden Supplies market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as the growth of the housing market, increased interest in outdoor living spaces, and a rising awareness of environmental sustainability. Consumer demand has also been evolving, with a greater emphasis on high-quality, innovative, and sustainable garden products. For instance, there is a growing preference for organic seeds, eco-friendly fertilizers, and durable gardening tools.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the Garden Supplies category had a GMV Gross Merchandise Volume of $2.545 million. However, it experienced a qoq quarter-on-quarter decline of -11.84%. The sold count was 124,300, with a qoq decline of -14.48%. Looking at the top-selling products, the "10 Pcs Mixed Color Bonsai Bowl Lotus Seeds - Exotic Water Lily Flower Plant Seeds for Ornamental Pond and Home Planting" had a sold count of 25,300 and a GMV of $126,100, though it had a qoq decline of -38.25%. Another popular product, the "Seed Germination Tray Set, 2 Counts Seed Starter Tray Kit with Grow Lights, Durable Growing Tray with Led Light for Greenhouse & Gardens, Fathers Day Gift, Garden Supplies, Household Essentials, Gardening Tool" had a sold count of 3,055 and a GMV of $93,900 with a significant qoq growth of 125.93%. The popularity of these products can be attributed to factors such as their uniqueness, practicality, and the way they are presented on TikTok through engaging videos by bloggers.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Garden Supplies market on TikTok US in December, vevor store had a GMV of $442,700 with a qoq decline of -25.46% and a sold count of 5,499. LUSH&DEW had a GMV of $254,900 with a qoq growth of 10.35% and a sold count of 7,088. Vevor store, for example, offers a range of garden tools like the "VEVOR Retractable Hose Reel, Max 130 FT Garden Water Hose Reel with 9-Pattern Nozzle, 180° Swivel Bracket Wall-Mounted, Automatic Rewind, Lock at Any Length, with Slow Return System". Their sales might be affected by factors such as competition and changes in marketing strategies. LUSH&DEW, on the other hand, with products like "LUSH&DEW All-in-One Kitchen Garden Seed Bank - 32 Organic Garden Plant Seed Varieties with Vegetables, Herbs, Flowers, Fruits", has been able to achieve growth possibly due to its focus on organic and diverse seed offerings that appeal to the growing consumer preference for sustainable gardening.Conclusion
Overall, the Garden Supplies market on TikTok in the US during December showed a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is recommended to focus on product innovation, highlighting the unique features and benefits of their garden supplies. They should also collaborate with popular video bloggers to increase product visibility. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainability and the integration of technology in gardening products. This presents both opportunities and challenges for merchants operating in the Garden Supplies category on TikTok US.More recommendations
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