Gloda Insights: TikTok US December Functional Bags Market Trend Analysis
TikTok Functional Bags US Market Cross-border E-commerce
31 reads2025-01-23 12:32:30 released
Introduction
In the global consumer landscape, the Functional Bags market has been gaining significant importance. With the increasing need for practical and stylish bags for various purposes such as travel, work, and daily use, consumers are constantly on the lookout for quality functional bags. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their functional bags in creative and engaging ways, thereby influencing purchasing decisions.Category Market Overview
The Functional Bags market in the US has witnessed substantial growth in recent times. According to authoritative sources, the market size has been expanding steadily, driven by factors such as changing consumer lifestyles and fashion trends. Consumers are now demanding more versatile and durable bags that can meet their multiple needs. For instance, there is a growing preference for bags with multiple compartments for better organization. The growth trend is expected to continue as more consumers become aware of the convenience and style that functional bags offer.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the Functional Bags category showed diverse sales performance. The GMV for the category was $3.974 million with a month-on-month growth rate GMV qoq of 8.11%. The sold count was 202,900, albeit with a -5.36% qoq change. Looking at the top-selling products, the "TIKTOK is back! MINISO Barbie Sunlight Shining Series Lunch Box Bento Bag – Cute Cartoon Portable EVA Handbag, Perfect Gift for Girls Starting the New Semester!" sold 17,500 units with a GMV of $257,900 and a -44.36% GMV qoq. Another popular product, the "Makeup Bag with Mirror and Light Travel Makeup Train Case Cosmetic Bag Organizer Portable Artist Storage Bag with Adjustable Dividers Makeup Brushes Storage Organizer" sold 14,500 units with a GMV of $242,500 and a 50.7% GMV qoq. The popularity of these products can be attributed to factors such as their appealing designs, functionality, and effective marketing on TikTok. For example, the MINISO products often leverage popular characters like Barbie to attract customers, while the makeup bags with advanced features like built-in lights and adjustable dividers meet the specific needs of makeup enthusiasts.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Functional Bags market on TikTok US in December, Lovevook Bags had a GMV of $351,200 with a 19.76% GMV qoq growth. They sold 9,593 units with an average price of $36.61. Their success could be due to their focus on quality and unique designs that resonate with the TikTok audience. MinisoUS, on the other hand, had a GMV of $282,900 with a -44.78% GMV qoq decline. They sold 19,700 units with an average price of $14.36. Despite the decline, MinisoUS still holds a significant market share, likely due to its well-known brand name and wide range of products. BAGSMART US also performed well with a GMV of $180,100 and a 77.16% GMV qoq growth. They sold 6,193 units with an average price of $29.08. Their success might be attributed to their innovative designs and functionality of their toiletry and travel bags.Conclusion
Overall, the Functional Bags market on TikTok in the US during December showed a mix of growth and decline among different products and brands. To succeed in this market, cross-border merchants should focus on product innovation, leveraging popular trends and characters for marketing, and providing high-quality products at competitive prices. Looking ahead, the market is expected to continue evolving, with an increasing emphasis on sustainability and functionality. Merchants who can adapt to these changing trends will likely thrive in the TikTok US Functional Bags market.More recommendations
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