Gloda Insights: TikTok US December Hair Accessories Market Trend Analysis
TikTok US December E-commerce Market Trends
26 reads2025-01-23 12:39:45 released
Introduction
In the global consumer landscape, the hair accessories market has been playing a significant role. It caters to various fashion needs of consumers, both men and women. With the rise of digital platforms, especially TikTok, the market has witnessed new growth opportunities. TikTok, in the US region, offers a unique advantage with its vast user base and engaging content format. It allows hair accessories brands and merchants to showcase their products in creative ways, reaching a large number of potential customers.Category Market Overview
The hair accessories market in the US has been showing steady growth. According to recent data from authoritative sources, the market size has been expanding over the past few years. Consumer demand for hair accessories has also been evolving. There is an increasing preference for trendy and versatile pieces. For instance, consumers are now more inclined towards hair clips and headbands that can be used for different occasions, from casual outings to formal events. This change in demand is also reflected in the growth trends, with certain types of hair accessories seeing a significant spike in sales.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the hair accessories category had an impressive performance. The GMV Gross Merchandise Volume reached $39.57 million, with a month-on-month growth rate of 286.7%. The sold count was 343,400, showing a 0.98% increase. Some of the top-selling products included the "Boho Style Hair Tie 20pcs, Minimalist Headwear Suitable for Thick Hair, Fashion Hair Accessories for Party, Daily Clothing Decor" which had a sold count of 28,600 and a GMV of $124,000 with a 45.22% GMV quarter-on-quarter growth. Another popular item was the "Solid Color Hair Clip, Casual Versatile Hair Accessories for Women, Minimalist Headwear Suitable for Thick Hair, Fashion Hair Accessories for Party, Daily Clothing Decor" with a sold count of 10,700 and a GMV of $93,200 with a remarkable 294.56% GMV quarter-on-quarter growth. The popularity of these products can be attributed to their trendy designs, versatility, and suitability for different hair types and occasions.Brand Case Analysis of the Specific Category
Several brands stood out in the hair accessories market on TikTok in December. For example, Luvmehair had a GMV of $345,500 with a sold count of 4,606. Their strategy might involve offering unique and high-quality products like the "LUVME Hair Rondom Gift Non-slip Professional Hair Clips Or Wide Teeth & Double-Hinged Hair Clips 1pcs / 1 Set". Sleek Accessories achieved a GMV of $159,200 with a sold count of 6,218. They might focus on providing a variety of stylish accessories to attract customers. ISBeylla had a GMV of $129,800 and a sold count of 25,400, perhaps leveraging their wide range of product offerings. These brands have been able to build a significant influence within the US market on TikTok through their effective sales strategies and engaging product presentations.Conclusion
Overall, the hair accessories market on TikTok in the US during December showed great potential. The increasing GMV and sold count indicate a growing interest among consumers. For cross-border merchants, it is advisable to focus on trendy and versatile product designs, similar to the top-selling items. They should also engage with video bloggers to increase product visibility. Looking ahead, the market is expected to continue its growth trend, with more innovative products and marketing strategies likely to emerge.More recommendations
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