Introduction

The Gaming & Consoles market has been a significant part of the global consumer landscape. With the increasing popularity of digital entertainment, the demand for gaming devices and consoles has been on the rise. TikTok, in the US market, has emerged as a unique platform that offers great opportunities for businesses in this category. Its vast user base and engaging content format allow for effective marketing and reaching out to a wide range of potential customers.

Category Market Overview

According to various authoritative sources, the Gaming & Consoles market in the US has witnessed substantial growth in recent years. The market size has been expanding steadily, driven by factors such as the release of new and advanced gaming consoles, the growing popularity of online gaming, and the increasing disposable income of consumers. Consumer demand has also been evolving, with a greater emphasis on features like high-definition graphics, wireless connectivity, and a wide range of game titles. The data for December on TikTok further indicates the vibrant nature of this market segment within the platform.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Gaming & Consoles category showed interesting sales performance. The GMV Gross Merchandise Volume for the category was $12.6292 million, with a quarter-on-quarter growth rate of 26.29%. The sold count was 355,600, showing a growth rate of 34.48% compared to the previous period. Some of the top-selling products included the Coolnut 20,000+ Retro Game Stick, which had a sold count of 42,500 and a GMV of $1.977 million with a significant quarter-on-quarter growth of 42.21%. Another popular product was the Retro Game Console with 32G Built-in 7000+ Games, with a sold count of 37,500 and a GMV of $695,700 and a growth rate of 63.67%. The popularity of these products can be attributed to factors such as their affordability, wide range of games, and convenient features like plug-and-play and portable designs.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Gaming & Consoles market on TikTok in December. For example, ABOLO888 had a GMV of $1.9893 million with a quarter-on-quarter growth of 42.98% and a sold count of 42,700. They managed to achieve this success perhaps through effective marketing strategies on TikTok, leveraging the platform's features to showcase their products. Shenzhen YLW Store also had a notable performance with a GMV of $1.4539 million and a sold count of 38,900. Their focus on product variety and quality might have contributed to their success. Newegg, Inc. had a GMV of $670,500 with a sold count of 5426. Their established reputation in the market and ability to offer a wide range of high-quality gaming products likely played a role in their performance on TikTok.

Conclusion

Overall, the Gaming & Consoles market on TikTok in the US during December showed promising trends. The growth in GMV and sold count indicates a healthy market with increasing consumer interest. For cross-border merchants, it is advisable to focus on product features that appeal to the US market, such as advanced technology and convenience. They should also leverage TikTok's marketing tools effectively to showcase their products. Looking ahead, the market is likely to continue growing, with potential for further innovation and expansion as new gaming technologies and trends emerge.