Introduction

The medical supplies market plays a crucial role in the global consumer landscape. With the increasing focus on health and well-being, the demand for various medical supplies has been on the rise. TikTok, in the US market, has emerged as a unique platform with its vast user base and engaging content format. It offers an excellent opportunity for businesses in the medical supplies category to reach a wide audience and showcase their products.

Category Market Overview

According to authoritative sources, the medical supplies market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as an aging population, increased awareness of preventive healthcare, and the growing prevalence of chronic diseases. Consumer demand has also been evolving, with a greater emphasis on convenience, quality, and affordability. For instance, there is a rising demand for portable and easy-to-use medical devices like smart scales and pill organizers.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the medical supplies category showed interesting sales patterns. The GMV Gross Merchandise Volume for medical supplies was $652,100, with a month-on-month growth rate GMV qoq of 32.47%. The total sold count was 48,000, with a qoq growth of 25.46%. Some of the top-selling products included the RENPHO Elis 1 Smart Body Scale with App Sync, which had a sold count of 6,181 and a GMV of $122,000 with a 9.35% qoq growth. The Toe Separators for Functional Fitness Athletes also performed well, with 2,916 units sold and a GMV of $25,900, experiencing a remarkable 145.36% qoq growth. The popularity of these products can be attributed to their functionality, ease of use, and the effective marketing on TikTok through engaging videos by bloggers.

Brand Case Analysis of the Specific Category

RENPHO

RENPHO had a GMV of $127,800 in December with a 9.6% qoq growth. They sold 6,360 units of their products, with an average price of $20.09. Their success can be attributed to their quality products, such as the smart body scale, which has gained popularity among TikTok users. They also likely benefited from effective marketing strategies, including collaborations with video bloggers.

Etekcity

Etekcity achieved a GMV of $93,600 with a 4.25% qoq growth. They sold 3,193 units, with an average price of $29.32. Their range of products, like the Bluetooth Smart Scale, appealed to consumers looking for reliable medical measurement devices. Their marketing efforts on TikTok, perhaps through product demonstrations and user testimonials, helped drive sales.

Wyze

Wyze had a GMV of $48,900 with an impressive 89.19% qoq growth. They sold 1,779 units with an average price of $27.50. Their Wyze Scale S, which offers multiple body composition measurements, was likely a key driver of their sales. Their engaging content on TikTok, highlighting the features of the scale, attracted customers.

Conclusion

Overall, the medical supplies market on TikTok in the US during December showed promising trends. The growth in GMV and sold count indicates a healthy market environment for cross-border merchants. To succeed in this market, merchants should focus on offering high-quality products that meet the evolving consumer demands for convenience and functionality. They should also leverage TikTok's platform by collaborating with video bloggers to create engaging content and increase brand awareness. Looking ahead, with the continued emphasis on health and the growing popularity of TikTok, the medical supplies market on the platform is expected to see further growth.