Gloda Insights: TikTok US December Snacks Market Trend Analysis
TikTok Snacks US December
25 reads2025-01-23 12:48:54 released
Introduction
The snacks market has been a significant part of the global consumer landscape. With the increasing popularity of online platforms, especially TikTok, the way consumers discover and purchase snacks has been changing. TikTok, in the US market, offers unique advantages such as its vast user base and engaging content format, which can effectively promote snack products to a wide audience.Category Market Overview
According to various authoritative sources, the snacks market in the US has been experiencing steady growth. The market size has been expanding due to factors like changing consumer lifestyles, increasing preference for on-the-go snacks, and the influence of social media. Consumer demand has also been evolving, with a growing interest in unique and international snack flavors. The data shows that the snacks category on TikTok in the US is also following this upward trend, with more and more users engaging with snack-related content.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the snacks category had a notable performance. The GMV Gross Merchandise Volume reached 1675.52 million dollars, with a quarter-on-quarter growth rate of 8.06%. The sold count was 89.98 million, showing a 9.68% increase. Some of the top-selling products included "Bubs & Swedish Candy Sweet/Sour Mix 1/2 lb" with a sold count of 2.54 million and a GMV of 34.26 million dollars, and "Nik-L-Nips Vintage Wax Bottle Candy Drinks Filled with Flavored Syrups" with 1.83 million sold count and 30.2 million dollars GMV. These products' popularity could be attributed to their unique flavors, appealing packaging, and effective marketing on TikTok. For example, many video bloggers promoted these snacks, increasing their visibility and driving sales.Brand Case Analysis of the Specific Category
In the snacks market on TikTok in the US, several brands stood out. For instance, Chocbox had a GMV of 73.94 million dollars in December with a 69.61% quarter-on-quarter growth. It had a sold count of 1.71 million. The Dodo Chocolates achieved a GMV of 67.66 million dollars and a 93.02% growth rate, with a sold count of 1.87 million. These brands likely employed strategies such as collaborating with popular video bloggers, creating engaging content related to their snacks, and offering unique product varieties. For example, they might have showcased the making process of their snacks or conducted taste tests, which attracted users' attention and boosted sales.Conclusion
Overall, the snacks market on TikTok in the US during December showed promising growth. Cross-border merchants can take advantage of this trend by focusing on product uniqueness, collaborating with influential video bloggers, and creating engaging content. Looking ahead, the market is likely to continue growing as more consumers turn to TikTok for snack discovery and purchase. Merchants should also keep an eye on emerging snack trends and adapt their product offerings accordingly.More recommendations
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