Introduction

In the global consumer landscape, the Car Exterior Accessories market has been gaining significant importance. With the increasing number of car owners and their desire to personalize and enhance their vehicles, this market segment has witnessed steady growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages for promoting and selling such accessories. Its vast user base, engaging video format, and targeted marketing capabilities make it an ideal space for businesses in the Car Exterior Accessories category to reach a wide audience and drive sales.

Category Market Overview

According to authoritative sources, the Car Exterior Accessories market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing automotive industry and consumers' inclination towards vehicle customization. In recent times, there has been a notable change in consumer demand, with a greater emphasis on unique and stylish accessories. For instance, trends show an increased preference for decorative stickers and functional add-ons like car door handles for the elderly. Integrating the available TikTok data, we can observe that these trends are also reflected on the platform, with certain products gaining significant popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Car Exterior Accessories category exhibited diverse sales performances. The top-selling products included items like the "Fall Letter Pattern Car Rearview Mirror Sticker for Summer" with 9,640 units sold and a GMV of $16,300, showing a 64.84% growth in GMV quarter-on-quarter. Another popular product was the "Car Door Handle for Elderly Senior Kit 3-in-1" which had 6,210 units sold and a remarkable 242.48% increase in GMV. The reasons behind their popularity vary. The mirror stickers often appeal to consumers looking for decorative and personalized touches for their cars, while the car door handle kit caters to the practical needs of elderly or handicapped individuals, making it a useful and sought-after accessory. Overall, the sales growth patterns indicate a healthy market for these accessories on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the Car Exterior Accessories market on TikTok in December. For example, AFAN·ITON had a GMV of $84,100 with 6,210 units sold, showing a 242.48% growth in GMV quarter-on-quarter. Their success could be attributed to offering a product like the car door handle kit that addresses a specific need in the market. Another brand, Sargento Sarabia, achieved a GMV of $73,700 with 5,222 units sold and a 4.94% growth in GMV. These brands not only had good sales metrics but also likely employed effective marketing strategies such as creating engaging video content featuring their products, collaborating with video bloggers, and targeting the right audience segments on TikTok. Their activities have had a significant influence within the US market, setting examples for other brands in the category.

Conclusion

Overall, the Car Exterior Accessories market on TikTok in the US during December showed promising trends. The sales of various products demonstrated healthy growth, and certain brands managed to achieve significant success. For cross-border merchants, it is advisable to focus on understanding the market trends and consumer demands, such as the preference for both decorative and functional accessories. They should also consider collaborating with popular video bloggers to increase product visibility and create engaging content that showcases the unique features of their products. Looking ahead, the market is expected to continue growing, with potential for new and innovative products to gain traction on the platform.