Gloda Insights: TikTok US December Car Interior Accessories Market Trend Analysis
TikTokCar Interior AccessoriesUS marketDecember
24 reads2025-01-23 12:51:27 released
Introduction
In the global consumer landscape, the Car Interior Accessories market has been of significant importance. With the increasing focus on personalizing and enhancing the driving experience, consumers are constantly seeking new and innovative accessories for their vehicles. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their car interior accessories in a visually appealing and engaging manner, reaching a vast and diverse audience of car enthusiasts and regular drivers alike.Category Market Overview
The Car Interior Accessories market in the US has witnessed steady growth over the years. According to authoritative websites and media outlets, the market size has been expanding as more consumers are willing to invest in upgrading their car interiors. The growth trends show an upward trajectory, driven by factors such as changing consumer preferences towards comfort and aesthetics. Consumer demand has also been evolving, with a greater emphasis on functionality, quality, and unique designs. For instance, there is a growing demand for multi-functional accessories like phone holders that can be easily attached to the car dashboard or seats.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the sales performance of Car Interior Accessories presented various patterns. The top-selling products included items like Scented Car Air Freshener - Long Lasting Car Diffuser - Last 60+ Days, which had a sold count of 91,000 and a GMV of $412,600 with a -12.93% GMV QoQ change. Another popular product was the Car Air Freshener Diffusers with 39,200 units sold and a GMV of $163,000 and a -14.78% GMV QoQ change. The popularity of these air fresheners can be attributed to the fact that they not only keep the car smelling fresh but also come in various scents and designs. The New 1080° Multi-function Sun Visor Universal 360 Degree Rotating Phone Holder Suitable for Any Scene Car Holder - Rotatable and Retractable also had a significant sales growth of 115.89% in GMV, with 13,700 units sold. Its versatility in being able to hold phones in different positions and its suitability for various car models likely contributed to its growth.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Car Interior Accessories market on TikTok US in December, CE Craft Company had a GMV of $670,000 with a -21.43% GMV QoQ change and a sold count of 112,200. They likely have a wide range of products and a strong marketing strategy to reach their customer base. Scent Szn Co had a GMV of $420,400 with a -30% GMV QoQ change and 75,300 units sold. Their focus on scented products like air fresheners might be a key aspect of their business. CAER Auto Parts Global Store, on the other hand, had a 46.26% increase in GMV to $258,300 with 12,600 units sold. Their success could be due to offering a diverse range of accessories and perhaps targeting a specific niche within the car interior accessories market.Conclusion
Overall, the Car Interior Accessories market on TikTok in the US during December showed a mix of trends. While some products and brands experienced growth, others faced declines in GMV QoQ. For cross-border merchants, it is advisable to focus on products with high functionality and unique designs that can capture the attention of TikTok users. They should also invest in creating engaging video content to showcase their products. Looking ahead, the market is likely to continue evolving with an increasing demand for innovative and high-quality car interior accessories. Merchants need to stay updated with the latest trends and adapt their strategies accordingly to succeed in this competitive market.More recommendations
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