Introduction

In the global consumer landscape, the Car Repair Tools market has been of significant importance. With the increasing number of vehicle owners and the need for regular maintenance and repairs, the demand for quality car repair tools has been on the rise. TikTok, in the US region, has emerged as a unique platform that offers great potential for businesses in this category. Its vast user base and engaging video content format provide an excellent opportunity for brands and merchants to showcase their car repair tools and reach a wide audience.

Category Market Overview

According to authoritative sources, the Car Repair Tools market in the US has witnessed steady growth in recent years. The market size has been expanding, driven by factors such as the growth in the automotive industry and the increasing DIY Do It Yourself trend among vehicle owners. Consumers are now more inclined towards purchasing quality tools that can help them with routine maintenance tasks. The demand for portable and multifunctional car repair tools has seen a particular surge, as they offer convenience and versatility. Integrating the available data, it's evident that the market is expected to continue its growth trajectory in the coming years.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the Car Repair Tools category showed interesting sales performance. The GMV Gross Merchandise Volume for the category was $8.8995 million, with a quarter-on-quarter growth rate of 10.95%. The sold count was 230,800, showing a 17.27% growth. Some of the top-selling products included Portable Wireless Car Air Compressor, GOOLOO A3 Portable Car Jump Starter with Air Compressor, and Portable Car Jump Starter With Air Compressor 2500A Peak. The Portable Wireless Car Air Compressor had a sold count of 27,900 with a GMV of $498,900 and a significant GMV quarter-on-quarter growth of 65.23%. The popularity of these products can be attributed to their functionality, portability, and the ability to meet the common needs of vehicle owners for inflating tires and jump-starting batteries. The growth patterns suggest that consumers are increasingly relying on TikTok to discover and purchase car repair tools.

Brand Case Analysis of the Specific Category

Several brands stood out in the Car Repair Tools market on TikTok in December. GoolooOfficial had a GMV of $1.5806 million with a 61.32% GMV quarter-on-quarter growth and a sold count of 24,900. Their success can be attributed to their quality products like the GOOLOO A3 Portable Car Jump Starter with Air Compressor, which was highly popular among consumers. Topdonshop also had a significant presence with a GMV of $1.4923 million, although it experienced a -14.78% GMV quarter-on-quarter decline. Their product range, including the TOPDON CarPal OBD2 Scanner, attracted a considerable number of customers with 15,500 units sold. Easy Trading had a GMV of $80.22 million with a 42.58% GMV quarter-on-quarter growth and a high sold count of 43,800, likely due to their wide variety of products offered. These brands have been leveraging TikTok's platform to showcase their products through engaging videos and influencer collaborations, thereby increasing their brand awareness and driving sales.

Conclusion

Overall, the Car Repair Tools market on TikTok in the US during December showed promising trends. The growth in GMV and sold count indicates a healthy market with increasing consumer interest. For cross-border merchants, it's advisable to focus on promoting portable and multifunctional car repair tools, as they seem to be in high demand. Collaborating with popular video bloggers can also significantly boost brand visibility and sales. Looking ahead, the market is expected to continue growing, with more opportunities for brands to innovate and engage with consumers on TikTok.