Gloda Insights: TikTok US December Car Washing & Maintenance Market Trend Analysis
TikTok Car Washing & Maintenance US Market Cross-border E-commerce
23 reads2025-01-23 12:53:21 released
Introduction
In the global consumer landscape, the Car Washing & Maintenance market has been steadily growing in importance. With the increasing number of vehicle owners, the demand for quality car care products and services has surged. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their car washing and maintenance products in an engaging and visually appealing way, reaching a vast audience of potential customers.Category Market Overview
The Car Washing & Maintenance market in the US is substantial. According to authoritative sources, the market size has been on an upward trend in recent years, driven by factors such as the growth in the number of automobiles on the road and consumers' increasing awareness of vehicle maintenance. Consumer demand has also evolved, with a greater emphasis on high-quality, convenient, and eco-friendly products. For instance, there is a rising preference for microfiber towels and waterless cleaning solutions. The data shows that in December, the market continued to exhibit these trends, with various products vying for consumers' attention.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the Car Washing & Maintenance category had a mixed sales performance. The GMV Gross Merchandise Volume for the category was $4.827 million, with a quarter-on-quarter QoQ decrease of 5.93%. The sold count was 217,100, with a QoQ decrease of 1.57%. Among the top-selling products, the BLACKLINE® TWISTED-LOOP DRYING TOWEL was a standout, with a sold count of 42,200 and a GMV of $1.6876 million, showing a significant QoQ growth of 64.14%. The Windshield Cleaning Tool also performed well, with a sold count of 15,700 and a GMV of $160,300, experiencing a remarkable QoQ growth of 198.46%. The popularity of these products can be attributed to their quality, functionality, and the effective marketing on TikTok. For example, product demonstration videos by influencers likely contributed to their high sales.Brand Case Analysis of the Specific Category
In the Car Washing & Maintenance market, several brands stood out in December. Blackline Car Care had an impressive performance, with a GMV of $1.8899 million and a QoQ growth of 53.66%. They sold 61,100 units, with an average price of $30.93. Their success could be due to their strong brand reputation and effective marketing strategies on TikTok, perhaps through engaging video content and collaborations with popular video bloggers. ZukMi also had a notable showing, with a GMV of $160,300 and a QoQ growth of 198.46%. They sold 15,700 units, with an average price of $10.24. Their focus on a particular product, like the Windshield Cleaning Tool, and effective promotion on TikTok likely contributed to their good results.Conclusion
Overall, the Car Washing & Maintenance market on TikTok in the US in December showed both opportunities and challenges. While some products and brands experienced significant growth, others faced declines. For cross-border merchants, it is crucial to focus on product quality and innovation, as seen with the popular products. Leveraging TikTok's marketing capabilities, such as collaborating with video bloggers and creating engaging content, can also boost sales. Looking ahead, the market is likely to continue evolving, with an increasing demand for convenient and high-quality car washing and maintenance products. Merchants should stay updated on market trends and adapt their strategies accordingly.More recommendations
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