Introduction

In the global consumer landscape, the car lights market holds significant importance. With the continuous development of the automotive industry, consumers are increasingly focusing on enhancing the appearance and functionality of their vehicles, making car lights a popular category. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows businesses to showcase their car lights products effectively to a large audience.

Category Market Overview

According to authoritative sources, the car lights market in the US has been witnessing steady growth. The market size has been expanding due to factors such as the increasing number of vehicles on the road and the growing trend of vehicle customization. Consumer demand for car lights has also been evolving, with a greater preference for innovative and multifunctional products. For instance, LED lights with various features like dynamic scan start-up effects and remote control capabilities are becoming highly sought after.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the car lights category showed diverse sales performance. The total GMV Gross Merchandise Volume for car lights was $918,300. However, it experienced a 5.54% quarter-on-quarter QoQ decline. The sold count was 61,200, with an 11.35% QoQ decrease. Looking at the top-selling products, the "Car Hood Light Strip, Dynamic Scan Start Up LED Car Hood Light Strip, Waterproof Flexible Car Light Strip, Universal Car Accessories" had a sold count of 14,100 and a GMV of $178,900, with a 5.45% QoQ growth in GMV. Another popular product, "USB Powered Car Interior LED Light for Summer Fall Gift, Car Electronics, Multiple Color Modes 5M Fiber Ambient Light, Car Interior Decorative Light, Magic Light Tape for Car, Car Ambient Light Strip, Car Accessories" had a sold count of 2,761 and a GMV of $46,500, with a significant 24.32% QoQ growth in GMV. The popularity of these products can be attributed to their unique features and suitability as gifts or for enhancing the vehicle's interior and exterior aesthetics.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the car lights market on TikTok in the US during December, "Tutu Car Led Light" had a GMV of $233,000 with a 6.05% QoQ decline and a sold count of 18,000. "MODERN CAR Lights" had a GMV of $128,000 with a 12.74% QoQ decline and a sold count of 7,982. "Tutu Car Led Light" seems to have a relatively high sold count ratio of 25.37%, indicating its popularity among consumers. It might be leveraging TikTok's platform to showcase its products effectively through engaging videos. "MODERN CAR Lights", on the other hand, with a sold count ratio of 13.94%, could focus on improving its marketing strategies to boost sales further.

Conclusion

Overall, the car lights market on TikTok in the US during December had a mixed performance. While some products and brands showed growth, others faced declines. For cross-border merchants, it is advisable to focus on product innovation and unique features to attract consumers. Leveraging TikTok's video content capabilities to showcase products effectively can also enhance visibility. Looking ahead, the market is likely to continue evolving with increasing demand for advanced and stylish car lights products.