Gloda Insights: TikTok US December Entertainment Market Trend Analysis
US Entertainment Cross-border e-commerce Market trends
27 reads2025-01-23 12:55:13 released
Introduction
The entertainment market has always been a significant part of the global consumer landscape. With the continuous development of technology and the increasing popularity of digital platforms, the entertainment market has witnessed new growth trends. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast and engaging space for entertainment-related content, attracting a large number of users and creating numerous opportunities for businesses in the entertainment sector.Category Market Overview
According to authoritative sources, the US entertainment market has been experiencing steady growth in recent years. The market size has been expanding, driven by factors such as increasing consumer demand for various forms of entertainment, including digital content, books, and collectibles. Consumers' preferences have also been evolving, with a growing interest in interactive and engaging entertainment experiences. For example, the demand for coloring books and storybooks has seen a notable increase, as they offer both relaxation and creative engagement. This trend is also reflected in the data on TikTok, where related products have gained significant popularity.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the entertainment category exhibited diverse sales performances. The top-selling products included various books such as "Hear Your Story - Grandmother and Grandfather, I Want to Hear Your Story Bundle - 2 Book Bundle" with 5216 sold counts and a GMV of $10.70 thousand, showing a remarkable growth rate of 228.19% quarter-on-quarter. Another popular item was "Forgotten Home Apothecary : 250 Powerful Remedies at Your Fingertips" with 5351 sold counts and a GMV of $9.88 thousand. The popularity of these products can be attributed to several factors. Firstly, the engaging and relatable nature of the storylines in the books attracts a wide range of readers. Secondly, the marketing efforts on TikTok, such as video promotions by bloggers, have effectively increased their visibility and appeal.Brand Case Analysis of the Specific Category
Among the top-performing brands or stores in the entertainment category on TikTok in the US, "Hear Your Story" stands out. In December, it achieved a GMV of $23.01 thousand with 7732 sold counts, showing a significant growth rate of 161.31% quarter-on-quarter. Their success can be attributed to their focus on creating high-quality and emotionally engaging content related to their products. For example, they might have shared heartwarming stories or testimonials related to their books, which resonated with the TikTok audience. Another notable brand is "POP MART USSHOP", although it experienced a decline in GMV -47.89% with 4758 sold counts. However, it still maintained a certain market presence with its unique product offerings, such as collectible figures.Conclusion
Overall, the entertainment market on TikTok in the US during December showed a vibrant picture. There were clear trends in the popularity of certain products like storybooks and collectibles, with some achieving remarkable growth rates. For cross-border merchants, it is recommended to focus on creating engaging content that showcases the unique features and emotional appeal of their products. They should also collaborate with popular video bloggers to increase product visibility. Looking ahead, the market is likely to continue evolving, with potential growth in areas such as interactive entertainment experiences and digital collectibles. Merchants need to stay updated with these trends to remain competitive in the TikTok US entertainment market.More recommendations
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