Gloda Insights: TikTok US December DIY Market Trend Analysis
TikTok DIY US market cross-border e-commerce
24 reads2025-01-23 12:57:40 released
Introduction
The DIY market has been gaining significant importance in the global consumer landscape. Consumers are increasingly inclined towards creating personalized items, adding a touch of their own creativity to their belongings. TikTok, with its vast user base and engaging content format, has emerged as a powerful platform in the US. It offers unique advantages for the DIY market, allowing creators to showcase their projects, share tutorials, and connect with a like-minded community, thereby fueling the growth of the DIY segment.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the DIY market in the US has been experiencing steady growth. The market size has been expanding as more consumers are taking up DIY projects for various reasons, including cost savings, creative expression, and the satisfaction of creating something with their own hands. The growth trends indicate a continuous upward trajectory, with consumer demand changes leaning towards more unique and customizable DIY products. For instance, there has been a notable increase in the demand for DIY jewelry making kits, home decor items, and personalized gift-making supplies.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the DIY category witnessed diverse sales performances. The top-selling products included the "Anywise Air DIY Clay, Air Dry Clay 12 Boxes" with a sold count of 1.12 million and a GMV of $490,400, showing a remarkable GMV qoq growth of 426.41%. Another popular item was the "Luna Bean Hand Casting Kit – Christmas Couples Gifts Idea" with 2,288 units sold and a GMV of $101,500, achieving a significant GMV qoq growth of 412.04%. The popularity of these products can be attributed to their unique features, such as being easy to use, non-toxic, and offering a fun and creative experience. They also serve as great gift ideas, especially during the holiday season, which further boosted their sales.Brand Case Analysis of the Specific Category
Among the top-performing brands in the DIY market on TikTok in December, Anywise stood out with a GMV of $494,700 and a sold count of 11,300. Their success can be attributed to their high-quality DIY clay products that are both soft and ultra-light, along with providing accessories and tutorials. Famikon also had a strong performance with a GMV of $235,600 and 17,500 units sold. They likely benefited from offering a diverse range of DIY products, appealing to a wider customer base. Luna Bean, with its hand casting kit, managed to achieve a GMV of $102,600 and 2,347 units sold, leveraging the popularity of unique and personalized gift items during the festive period.Conclusion
Overall, the DIY market on TikTok in the US during December showed promising trends. The growth of top-selling products and the success of leading brands indicate a healthy and growing segment. For cross-border merchants, it is advisable to focus on offering unique and high-quality DIY products, along with providing clear tutorials and engaging content on TikTok. Looking ahead, the market is expected to continue its growth trajectory, with an increasing demand for personalized and creative DIY items. Merchants should stay updated with the latest trends and consumer preferences to stay competitive in this evolving market.More recommendations
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