Introduction

In the global consumer landscape, the collectibles market has been gaining significant importance. It attracts a wide range of consumers who are passionate about unique and rare items. With the rise of digital platforms, TikTok has emerged as a powerful tool in the US market, offering a unique opportunity for collectors and sellers to connect. Its engaging video content and vast user base provide an ideal platform for promoting collectibles, reaching a large and diverse audience.

Category Market Overview

The collectibles market in the US has been experiencing steady growth. According to recent data from authoritative sources, the market size has been expanding, driven by increasing consumer demand. Consumers are showing a growing interest in various types of collectibles, including trading cards, books, and memorabilia. The growth trends indicate a positive outlook for the market, with more people getting involved in collecting activities. Changes in consumer demand are also evident, with a shift towards more niche and unique items.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the collectibles category showed interesting sales performance. The GMV Gross Merchandise Volume reached 939.03 million, with a 2.29% growth quarter-on-quarter QoQ. The sold count was 20.48 million, showing a 0.05% QoQ increase. Some top-selling products stood out. For example, the "Intermediate Reading Fluency Stories for 2nd - 4th Grade - Educational Books for Children" had a sold count of 1676, with a GMV of 3.93 million and a significant 159.45% GMV QoQ growth. The "Pokémon Trading Card Eevee Terastal Festival Booster Box Scarlet & Violet SV8A Japanese Sealed" also had a high sold count of 1569, though its GMV of 12.44 million showed a -23.3% QoQ decline. The popularity of these products can be attributed to factors such as brand recognition, rarity, and effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Several stores in the collectibles market on TikTok performed exceptionally well. For instance, TradersShop had a GMV of 25.28 million during the week, with a remarkable 53.68% GMV QoQ growth. They had a sold count of 2633. Calipokehouse, on the other hand, had a GMV of 22.3 million, with a -20.49% QoQ decline and a sold count of 3206. These stores employ different strategies. TradersShop might be focusing on targeted marketing and offering unique collectibles, while Calipokehouse could be facing challenges such as competition or changes in consumer preferences. Another notable store, Ace TCG, had a GMV of 14.83 million with an astonishing 375.42% GMV QoQ growth and a sold count of 645. Their success could be due to their strong brand presence and effective use of TikTok's marketing channels.

Conclusion

Overall, the collectibles market on TikTok in the US during the analyzed week showed a mix of growth and challenges. The positive growth in GMV and sold count for some products and stores indicates potential opportunities for cross-border merchants. To succeed, they should focus on understanding consumer preferences, leveraging TikTok's marketing features effectively, and offering unique and high-quality collectibles. Looking ahead, the market is expected to continue evolving, with more competition and potentially new trends emerging. Merchants need to stay updated and adapt their strategies accordingly to thrive in this dynamic market.