Introduction

In the global consumer landscape, the kitchenware market holds significant importance. With the increasing focus on home cooking and kitchen aesthetics, consumers are constantly seeking innovative and functional kitchenware products. TikTok, in the US region, has emerged as a powerful platform with unique advantages for promoting kitchenware. Its vast user base and engaging video content format allow brands and sellers to showcase their kitchenware products in an appealing and interactive way, reaching a wide range of potential customers.

Category Market Overview

According to authoritative sources, the kitchenware market in the US has been experiencing steady growth. The market size has been expanding due to factors such as the growth of the housing market, an increasing number of households, and a rising interest in cooking as a hobby. Consumer demand has been shifting towards more durable, multi-functional, and aesthetically pleasing kitchenware products. For instance, there is a growing preference for non-stick cookware, insulated food containers, and stylish dinnerware sets. This trend is also reflected in the data we have for TikTok's kitchenware category in the US, where certain types of products are showing significant sales performance.

Sales Situation of the Specific Category

Analyzing the sales performance of kitchenware on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, we can observe some interesting patterns. The total GMV for kitchenware was $427.08 million, with a quarter-on-quarter QoQ decrease of 15.99%. The sold count was 206,200, showing a QoQ decrease of 12.63%. Looking at the top-selling products, the "SUSTEAS Rotary Grater with Handle, with 5 Well-Designed Blades and Strong Suction Cup Base, Mandoline Slicer and Vegetable Grater Rotary Utensils" sold 7,392 units, generating a GMV of $238,600 with a QoQ growth of 1.49%. The "Portable Insulated Food Lunch Container Set, 1 Set Including 3 Counts Lunch Box & 1 Count Insulated Bag, 3 Separate Stackable Lunch Container for Adult & Kids, Christmas Gift Ideas, Stocking Stuffers" was also popular, with 3,364 units sold and a GMV of $130,000, showing an impressive QoQ growth of 117.66%. The popularity of these products can be attributed to their practicality and suitability for various kitchen tasks and lifestyles. For example, the rotary grater offers convenience in food preparation, while the insulated lunch containers are ideal for people on the go or for packing meals for work or school.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the kitchenware market on TikTok in the US during this period, SUSTEAS had a GMV of $278,300 with a QoQ decrease of 4.53% and sold 8,676 units. Their success might be due to their focus on innovative and well-designed kitchen utensils like the popular rotary grater. SODAY achieved a GMV of $197,500 with a QoQ growth of 3.65% and sold 2,967 units. This brand could be leveraging effective marketing strategies on TikTok to attract customers. AISOON STORE had a GMV of $164,800 with a significant QoQ decrease of 34.41% and sold 6,422 units. They might need to reevaluate their product offerings or marketing approach to regain momentum. Each of these brands has its own sales metrics and strategies, and their performance on TikTok reflects their ability to engage with the platform's users and meet the demands of the kitchenware market.

Conclusion

Overall, the kitchenware market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is advisable to focus on products that offer practicality and innovation, similar to the top-selling items we analyzed. They should also study the successful marketing strategies of leading brands on TikTok to enhance their own visibility and sales. Looking ahead, the market is likely to continue evolving with consumer preferences shifting towards more convenient and stylish kitchenware products. Merchants need to stay updated with these trends and adapt their offerings accordingly to succeed in the TikTok kitchenware market in the US.

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