Introduction

In the global consumer landscape, the Textiles & Soft Furnishings market holds significant importance. It caters to the basic need for comfort and aesthetic enhancement in living spaces. With the rise of digital platforms, especially TikTok, this market has witnessed new growth opportunities. TikTok, in the US region, offers a unique advantage with its vast user base and engaging content format. It allows brands and merchants to showcase their textile and soft furnishing products in creative ways, reaching a wide range of potential customers.

Category Market Overview

The Textiles & Soft Furnishings market in the US has been experiencing steady growth in recent years. According to various authoritative sources, the market size has been expanding due to factors like increasing consumer focus on home decor and comfort. Consumers are constantly looking for new and trendy products to spruce up their living spaces. Growth trends indicate a shift towards more sustainable and high-quality materials. Additionally, there has been a notable change in consumer demand, with a preference for products that offer both functionality and style. For instance, multi-purpose soft furnishings like convertible blankets or decorative pillows have gained popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Textiles & Soft Furnishings category showed interesting sales patterns. The overall GMV Gross Merchandise Volume for the category was $348.35 million, with a quarter-on-quarter QoQ decrease of 30.82%. The sold count was 133,300, also showing a QoQ decrease of 30.51%. Looking at the top-selling products, the Bedsure Striped Flannel Fleece Blanket had a sold count of 4,509 and a GMV of $125,800, with a significant GMV QoQ growth of 38.19%. Another popular product was the Soft Washed Pleated Comforter Set, with 3,990 units sold and a GMV of $147,100, though it had a GMV QoQ decrease of 26.06%. The popularity of these products can be attributed to factors such as their quality, design, and effective marketing on TikTok. For example, many of these products were showcased in lifestyle and home decor videos, attracting the attention of users looking to enhance their living spaces.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Textiles & Soft Furnishings market on TikTok in the US during the specified week, Bedsure stood out. It had a GMV of $434,100, with a QoQ decrease of 51.89% and a sold count of 22,700. Bedsure's success can be partly attributed to its wide range of product offerings, including wearable blankets and comforter sets. Their marketing strategy often involves collaborating with popular video bloggers to showcase their products in use. Another notable brand is Lux Decor Collection, which had a GMV of $106,700 with a remarkable GMV QoQ growth of 25.16% and a sold count of 4,910. Lux Decor Collection focuses on high-quality bed sheets and pillowcases, and their success may be due to their emphasis on product quality and appealing visual presentations on TikTok.

Conclusion

Overall, the Textiles & Soft Furnishings market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While some brands and products experienced growth, others faced declines. For cross-border merchants, it is crucial to focus on product quality and design, as well as effective marketing strategies on TikTok. Collaborating with popular video bloggers and creating engaging content can help boost sales. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and innovative products to meet the changing demands of consumers.