Introduction

The household appliances market plays a crucial role in the global consumer landscape. With the increasing demand for convenience and efficiency in daily life, consumers are constantly seeking innovative and practical household appliances. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling household appliances. Its vast user base and engaging content format enable brands and merchants to reach a wide audience and showcase their products in an appealing way.

Category Market Overview

According to the latest data and information from authoritative sources, the household appliances market in the US has been experiencing steady growth. The market size has been expanding due to factors such as population growth, increasing household income, and the growing awareness of the importance of home comfort. Consumer demand for household appliances has also been changing, with a greater emphasis on energy efficiency, smart features, and multi-functionality. For example, smart thermostats and energy-efficient washing machines have become increasingly popular among consumers.

Sales Situation of the Specific Category

Top-selling Products

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, several household appliances stood out in terms of sales. The Vaxbree SP02 Dual Baterry Electric Spin Scrubber with 8 Versatile Brush Heads & IPX7 Waterproof LED Display 120 Mins Runtime had a significant sales performance, with 4910 units sold and a GMV of $17.73 million, showing a remarkable growth rate of 254.4%. Another popular product was the Mini snack bag sealing machine, 2 in 1 heat USB rechargeable snack bag selaer, plastic bag resealing machine, keep food fresh, which sold 1.32 million units and achieved a GMV of $8.26 million with a growth rate of 109.07%.

Reasons for Popularity and Growth Patterns

The popularity of these products can be attributed to several factors. Firstly, their innovative features and practicality appeal to consumers. For instance, the electric spin scrubber offers efficient cleaning with its versatile brush heads and long runtime, making it a convenient tool for household chores. Secondly, the marketing efforts on TikTok, such as engaging video content created by video bloggers, have helped to increase the visibility of these products. Many users are influenced by the demonstrations and reviews shown in these videos, leading to increased purchases.

Brand Case Analysis of the Specific Category

Homeika

Homeika, a brand in the household appliances market, had a GMV of $46.15 million during the week of 2025/01/05 - 2025/01/11. It sold 5711 units of its products, with an average price of $80.81. The brand's sales performance showed a decline of 30.2% compared to the previous period. However, it still maintained a significant market presence with its range of products, which may include features that attract certain segments of consumers.

Voweek

Voweek, on the other hand, had a remarkable performance with a GMV of $34.74 million and sold 8328 units. Its growth rate was an impressive 76.37%. The brand's success could be due to its ability to offer products that meet the current market demands, along with effective marketing strategies on TikTok. It had 21 different products sold during the week, indicating a diverse product portfolio.

Conclusion

Overall, the household appliances market on TikTok in the US during the analyzed week presented a mixed picture. While some products and brands experienced significant growth, others faced declines. For cross-border merchants, it is essential to focus on product innovation, highlighting unique features that appeal to the US consumers. They should also leverage the power of TikTok's video content to create engaging marketing campaigns. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on smart and energy-efficient household appliances. Merchants who can adapt to these trends and effectively market their products on TikTok will have a greater chance of success in this competitive market.