Introduction

The Computers & Office Equipment market plays a crucial role in the global consumer landscape. With the increasing digitalization and remote work trends, the demand for such products has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging format for brands and merchants to showcase their Computers & Office Equipment products, connecting with a large and diverse user base.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the Computers & Office Equipment market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as the growth of home offices, increased need for digital devices for education and work, and the continuous innovation in office equipment technology. Consumer demand has also been evolving, with a greater emphasis on convenience, functionality, and aesthetics. For instance, wireless and portable devices have become highly popular, along with products that offer multi-functional capabilities.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of the Computers & Office Equipment category showed mixed results. The GMV Gross Merchandise Volume for the category was $352.18 million, with a quarter-on-quarter QoQ decrease of 20.23%. The sold count was 209,100, with a QoQ decline of 22.78%. However, there were some top-selling products that stood out.

The 【50% discount】【ACIGI】 100 Envelope Challenge Binder had a sold count of 4,272, with a GMV of $2,208.1 and a significant QoQ decrease of 56.37%. On the other hand, the Pop Up Birthday Card with Light & Sound Says Happy Birthday in Donald Trump REAL Voice had a sold count of 3,431 and a GMV of $63,500, with a remarkable QoQ increase of 125.18%. The AULA F75 Wireless Mechanical Keyboard also performed well, with a sold count of 2,449 and a GMV of $167,300, showing a QoQ increase of 117.65%. The popularity of these products can be attributed to various factors. The challenge binder might have appealed to those looking for budget-saving and organization tools, while the unique and novelty factor of the birthday card likely attracted customers. The wireless keyboard's popularity could be due to its gaming and office functionality, along with its attractive RGB backlight feature.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Computers & Office Equipment market on TikTok US during the analyzed week, several notable ones emerged.

YERSIDA had a GMV of $192,800, with a QoQ increase of 93.08% and a sold count of 2,769. Their success might be attributed to their effective marketing strategies and product offerings that resonate with the TikTok user base. Kolorowy Stationery, on the other hand, had a GMV of $137,200 with a QoQ decrease of 31.09% and a sold count of 3,619. They might need to reevaluate their marketing approach or product features to boost their performance further.

HUANUO Global had a GMV of $89,300 with a QoQ decrease of 8.4% and a sold count of 2,233. Their focus on quality office equipment products might be a strength, but they could explore more engaging marketing campaigns on TikTok to increase their sales. hpsprocket had an impressive QoQ increase in GMV of 1238.08% with a GMV of $88,100 and a sold count of 1,049. Their success could be due to a combination of innovative products and effective use of TikTok's marketing features.

Conclusion

Overall, the Computers & Office Equipment market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of growth and decline. While some products and brands experienced significant increases in sales, others faced challenges. For cross-border merchants, it is essential to closely monitor these trends and adapt their strategies accordingly. They should focus on highlighting the unique features and benefits of their products, leveraging TikTok's marketing channels effectively, and engaging with the user base through creative content. Looking ahead, the market is likely to continue evolving, with an expected increase in demand for more advanced and convenient office equipment products, especially those that integrate well with digital lifestyles and remote work setups.