Introduction

The Sports & Outdoor market has been witnessing significant growth and transformation in the global consumer landscape. With an increasing focus on health and fitness, as well as a growing love for outdoor activities, this category has become a hot spot for consumers. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows brands and merchants to showcase their Sports & Outdoor products in an innovative and appealing way, thereby capturing the attention of a large and diverse user base.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Sports & Outdoor market in the US is experiencing a steady expansion. The market size has been on an upward trend, driven by factors such as rising consumer awareness about fitness and the popularity of outdoor adventures. Consumer demand changes are also notable, with a shift towards more specialized and high-quality products. For instance, there is a growing preference for advanced sports equipment and durable outdoor gear. This overall market growth and demand shift set the stage for the performance of the Sports & Outdoor category on TikTok.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Sports & Outdoor category exhibited interesting sales patterns. The GMV Gross Merchandise Volume for the category was 1611.97 million US dollars, with a quarter-on-quarter QoQ change of -0.43%. The sold count was 590,000, showing a growth rate of 5.19%. Some of the top-selling products included Halara SoCinched High Waisted Butt Lifting Tummy Control Side Pocket Shaping Training UltraSculpt Leggings, which had a sold count of 27,300 and a GMV of 101.88 million US dollars with a significant QoQ growth of 26.83%. Another popular item was the Ultra Breathable Mouth Tape One Month Supply, with 13,300 units sold and a GMV of 9.97 million US dollars, experiencing a 11.66% QoQ growth. The popularity of these products can be attributed to factors such as their functionality, quality, and the effective marketing strategies employed by the sellers on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the Sports & Outdoor market on TikTok during the analyzed week. Halara US had an impressive performance with a GMV of 259.56 million US dollars and a QoQ growth of 6.73%. They sold 77,200 units, with an average price of 33.62 US dollars. Their success can be linked to their wide range of trendy and functional Sports & Outdoor products, along with effective marketing campaigns on TikTok. Merach fitness also had a notable presence, with a GMV of 85.6 million US dollars, although it experienced a -2.94% QoQ decline. They sold 1,630,000 units, with an average price of 52.41 US dollars. Their product offerings and brand positioning likely contributed to their sales performance. Fitnessathome, with a GMV of 80.99 million US dollars and a -3.72% QoQ decline, sold 2,010,000 units at an average price of 40.37 US dollars. These brands' activities and influence within the US market on TikTok demonstrate the diverse strategies and outcomes in the Sports & Outdoor category.

Conclusion

Overall, the Sports & Outdoor market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of growth and challenges. While some brands and products experienced significant growth, others faced declines. For cross-border merchants, it is crucial to focus on product quality, functionality, and unique selling points. They should also leverage TikTok's powerful marketing capabilities, such as creating engaging video content and collaborating with popular video bloggers. Looking ahead, the market is expected to continue evolving, with potential for further growth as consumer interest in Sports & Outdoor activities remains high. Merchants need to stay attuned to market trends and adapt their strategies accordingly to succeed in this competitive landscape.