Introduction

In the global consumer landscape, the Tools & Hardware market plays a crucial role. With the increasing trend of DIY projects and home improvements, consumers are constantly seeking quality tools and hardware products. TikTok, as a leading social media platform, has unique advantages in the US market. It provides a vast reach and an engaging platform for brands and merchants to showcase their Tools & Hardware products, connecting with a large number of potential customers.

Category Market Overview

The Tools & Hardware market in the US has been witnessing steady growth. According to various authoritative sources, the market size has been expanding due to factors such as the growth of the housing market and the increasing popularity of DIY activities. Consumer demand has also been evolving, with a greater emphasis on convenience, quality, and innovation. For instance, there is a rising demand for multi-functional tools that can serve multiple purposes. The integration of technology in tools, like digital measurement features in tape measures, is also becoming more prevalent.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Tools & Hardware category showed interesting sales performance. The total GMV for the category was $321.05 million, with a 1.22% growth quarter-on-quarter QoQ. The sold count was 113,800, showing a 1.08% QoQ growth. Some of the top-selling products included the "Alien Draft Seal Insulation Tape - Transparent Silicone Weather Stripping for Door & Window, Under-Door Draft Stopper, Bottom & Side Seal As Seen On TV" with 5,326 units sold and a GMV of $83,900, experiencing a 91.41% GMV QoQ growth. Another popular product was the "Portable Electric Drill Pump, 1 Set Handheld Drill Self-suction Liquid Transfer Pump, Multi-scenario Liquid Extractor Pump for Home Garden Outdoor, Power Tools Accessories" with 2,721 units sold and a GMV of $18,300, having a remarkable 237.76% GMV QoQ growth. The popularity of these products can be attributed to their practicality and the ability to solve common household and DIY problems.

Brand Case Analysis of the Specific Category

Several brands stood out in the Tools & Hardware market on TikTok during the specified week. For example, the vevor store had a GMV of $364,100 with a 15.23% QoQ growth, selling 4,788 units. They offered a wide range of products, which contributed to their significant sales. Fanttik had a GMV of $160,800, although with a -1.26% QoQ growth. Their "FANTTIK X9 Pro Portable Tire Inflator - Smart ON/OFF Hose Design" was a popular product. DEKOTOOLS STORE had a GMV of $116,000 and a 17.69% QoQ growth, selling 1,881 units. These brands utilized various strategies such as product demonstrations in videos, engaging with video bloggers, and highlighting the unique features of their products to attract customers.

Conclusion

Overall, the Tools & Hardware market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed promising trends. The category witnessed growth in both GMV and sold count. For cross-border merchants, it is advisable to focus on product innovation, highlighting the practical uses of products in videos, and collaborating with popular video bloggers to increase visibility. Looking ahead, the market is likely to continue growing as the demand for DIY and home improvement projects remains strong. Merchants should stay updated with the latest consumer trends and adapt their strategies accordingly to stay competitive in this dynamic market.