Introduction

The home supplies market plays a crucial role in the global consumer landscape. With the increasing focus on home comfort and functionality, consumers are constantly seeking innovative and quality home supplies. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging format that allows brands and merchants to showcase their home supplies products in a creative and interactive way, attracting a large number of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the home supplies market in the US has been experiencing steady growth in recent years. The market size has been expanding as consumers' demand for home improvement and decor items continues to rise. Changes in consumer demand have been notable, with a growing preference for sustainable, multi-functional, and aesthetically pleasing home supplies. For instance, there has been an increased interest in products that not only serve a practical purpose but also enhance the overall look and feel of the home.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the home supplies category had a Gross Merchandise Volume GMV of $746.94 million. However, it showed a Quarter-on-Quarter QoQ decline of 18.6%. The total sold count was 487,700, with a QoQ decrease of 14.52%. The average price of the sold items was $15.32, and the sold count ratio was 3.22%.

Looking at the top-selling products, the "Highly Scented Mop Soap Concentrated Formula 32oz/900g Household Cleaning" had a sold count of 8,768 and a GMV of $111,500 with a QoQ decline of 31.7%. The "Upholstery Deodorizer 16 oz. Household Scented" sold 8,110 units with a GMV of $51,200 and a QoQ decline of 17.58%. The "Aurora/water Ripple Projector Light, 1/2 Counts USB Rechargeable 16 Colors Led Projector Lamp with Remote Control, Northern Lights Ambient Light, Room Decor, Living Room Decor" had 6,123 sales and a GMV of $37,500 with a QoQ decline of 9.68%.

The popularity and growth patterns of these products can be attributed to various factors. For example, the highly scented mop soap likely appeals to consumers looking for effective and pleasant-smelling cleaning products. The upholstery deodorizer caters to those wanting to keep their furniture smelling fresh. The projector light offers a unique and decorative addition to home decor, which may have attracted customers interested in creating a cozy and ambient living space.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the home supplies market on TikTok during this period, Mavwicks Fragrances LLC had a GMV of $323,100 with a QoQ decline of 7.33% and a sold count of 32,900. Pukomc had a GMV of $245,300 with a QoQ decline of 5.98% and 5,036 units sold. VTOPMART-TT had a GMV of $225,200 with a QoQ decline of 24.85% and 5,641 units sold.

Mavwicks Fragrances LLC likely leveraged its brand reputation for quality fragrances to attract customers to its home supplies products. Pukomc might have focused on product features and marketing strategies that appealed to a specific segment of the market. VTOPMART-TT, perhaps, capitalized on its product variety and competitive pricing to drive sales, although it faced a significant QoQ decline in GMV, which could indicate the need for further strategy adjustments.

Conclusion

Overall, the home supplies market on TikTok in the US during the analyzed week showed a mixed performance. While there were some top-selling products and brands, the category as a whole experienced a QoQ decline in GMV and sold count. For cross-border merchants, it is advisable to closely monitor market trends, focus on product innovation to meet changing consumer demands, and optimize marketing strategies on TikTok. Looking ahead, the market is likely to continue evolving, with potential growth opportunities in areas such as sustainable home supplies and products that offer unique home decor experiences.