Introduction

The Phones & Electronics market has always been a significant part of the global consumer landscape. With the continuous development of technology, consumers' demand for various electronic products is constantly increasing. TikTok, as a popular social media platform in the US, has unique advantages in promoting and selling products in this category. It provides a vast and active user base, enabling merchants to showcase their Phones & Electronics products to a large number of potential customers, thus playing an important role in the development of this market.

Category Market Overview

According to the latest data and information from authoritative websites and media outlets, the Phones & Electronics market in the US is huge and shows diverse growth trends. The market size has been expanding steadily, driven by factors such as the continuous upgrading of smartphones, the popularity of various electronic accessories, and the increasing demand for audio and video equipment. Consumer demand changes are also evident. For example, consumers are now more inclined to purchase products with advanced features, such as high-speed charging cables, noise-canceling headphones, and high-resolution screen protectors. This trend is closely related to the development of modern lifestyles and the pursuit of high-quality digital experiences.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of the Phones & Electronics category presented various characteristics. The GMV Gross Merchandise Volume reached 10.9312 million dollars, with a quarter-on-quarter QoQ decrease of 6.98%. The sold count was 580,500, showing a QoQ decrease of 11.29%. Among the top-selling products, the JLab JBuds Lux Active Noise Cancellation Wireless Bluetooth Headphones had a sold count of 8,472 and a GMV of 389,600 dollars, with a remarkable GMV QoQ growth of 111.01%. The popularity of these headphones may be due to their excellent noise-canceling function and custom EQ settings, which meet the needs of consumers for high-quality audio during various activities such as traveling and working. Another popular product, the MFish 4-in-1 Multi USB Charging Cable, had a sold count of 9,929 and a GMV of 148,400 dollars, although it had a GMV QoQ decrease of 17.38%. Its high-power fast charging and wide compatibility still attracted a certain number of customers.

Brand Case Analysis of the Specific Category

In the Phones & Electronics market, several brands performed outstandingly. For example, JLab had a GMV of 515,000 dollars during the week, with a GMV QoQ growth of 84.84% and a sold count of 12,500. Their success may be attributed to their focus on product quality and innovation, such as the advanced noise-canceling technology in their headphones. Kury-US also had a good performance, with a GMV of 396,900 dollars and a GMV QoQ growth of 63.38%, and a sold count of 22,000. They might have attracted customers through a wide range of product offerings and competitive pricing strategies. PYNAREL achieved a GMV of 184,900 dollars with a significant GMV QoQ growth of 130.78%, although its sold count was relatively lower at 2,398. Their unique product features or marketing approaches might have contributed to this growth.

Conclusion

Overall, the Phones & Electronics market on TikTok in the US during the analyzed week showed a mixed situation. While some products and brands achieved good growth, the overall category also faced challenges such as a slight decline in GMV and sold count. For cross-border merchants, it is recommended to focus on product innovation, improve product quality, and develop targeted marketing strategies based on the characteristics and needs of the US market. Looking ahead, with the continuous development of technology and the increasing popularity of TikTok, the Phones & Electronics market on this platform is expected to continue to evolve, presenting both opportunities and challenges for merchants.