Introduction

In the global consumer landscape, the Pet Supplies market has been witnessing significant growth. With the increasing number of pet owners and their growing concern for the well-being of their furry friends, the demand for various pet products has soared. TikTok, being a popular social media platform, has unique advantages in the US market. It provides a vast reach and an engaging platform for pet-related content, making it an ideal place for promoting and selling Pet Supplies.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Pet Supplies market in the US is substantial. The market size has been expanding steadily, driven by factors such as the rising pet population and the trend of pet humanization. Consumers are now more inclined to spend on high-quality pet products, ranging from food and toys to grooming tools and accessories. Growth trends indicate a continuous upward trajectory, with an increasing focus on innovative and convenient products. For instance, products that offer multi-functional features or are designed for specific pet breeds are gaining popularity. The changes in consumer demand are also evident, with a greater emphasis on natural, sustainable, and healthy options for pets.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Pet Supplies showed interesting patterns. The total GMV Gross Merchandise Volume for the category was $278.08 million, with a quarter-on-quarter QoQ decline of 14.76%. The sold count was 99,800, also experiencing a 13.6% QoQ decrease. However, several products stood out in terms of sales.

The "Geoorood Dog Grooming Vacuum, 13000Pa Dog Vacuum Brush for Shedding Grooming, Pet Grooming Vacuum, Dog Hair Vacuum Groomer, 2.5L Large Dog Grooming Kit, Pet Products #TikTokShopFlashSale" had a sold count of 3,067 and a GMV of $165,600, despite a 22.51% QoQ decline in GMV. The "NPS 2024 Release Dog Bark Deterrent Device Stops Bad Behavior - No need yell or swat, Just point to a dog, Hit the button - Long-range ultrasonic" sold 3,188 units with a GMV of $100,700 and a 2.47% QoQ increase in GMV. These products' popularity could be attributed to their functionality and the effectiveness in addressing common pet-related issues such as shedding and barking.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Pet Supplies market on TikTok during the analyzed week.

Geoorood pet shop had a GMV of $208,700 with a QoQ decline of 17.76% and a sold count of 3,781. Their products, like the dog grooming vacuum, seem to attract customers but may need to work on strategies to reverse the decline in sales. Meowant, on the other hand, achieved a GMV of $197,000 with a 12.47% QoQ increase and a sold count of 1,061. Their success could be due to their product range and marketing approach that resonate with the TikTok audience.

NPS Pets USA had a GMV of $117,000 with a 17.38% QoQ decline and a sold count of 3,658. They might need to focus on product innovation or marketing campaigns to boost their performance. Jugbow US had a GMV of $77,100 with a 29.7% QoQ decline and a sold count of 1,537, indicating the need for strategic adjustments to regain growth.

Conclusion

Overall, the Pet Supplies market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to focus on product quality and innovation, understand the changing consumer demands, and leverage TikTok's marketing capabilities effectively. Future market development trends are likely to see a continued emphasis on sustainable and convenient pet products, as well as an increased use of engaging video content to promote sales.