Introduction

In the global consumer landscape, the Home Improvement market has been witnessing significant growth and importance. Consumers are increasingly focusing on enhancing their living spaces, leading to a surge in demand for various home improvement products. TikTok, with its massive user base and engaging content format, has emerged as a unique platform in the US. It offers an excellent opportunity for brands and merchants in the Home Improvement category to showcase their products and reach a wide audience. Its visual and short-video nature allows for creative presentations of home improvement ideas and products, making it a preferred choice for both sellers and buyers in this market segment.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Home Improvement market in the US is substantial. The market size has been on an upward trend, driven by factors such as increasing homeownership, renovation trends, and a growing focus on home aesthetics. Consumer demand changes have been notable, with a shift towards more sustainable and innovative home improvement products. For instance, there is a rising preference for energy-efficient lighting solutions and eco-friendly building materials. Integrating the provided TikTok data, we can see that the market's growth is also reflected in the platform's activity related to Home Improvement products.

Sales Situation of the Specific Category

Analyzing the sales performance of the Home Improvement category on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, we observe several interesting trends. The GMV Gross Merchandise Volume for the category was 316.31万, with a quarter-on-quarter QoQ decrease of -17.59%. The sold count was 15.58万, also showing a QoQ decline of -13.54%. However, some products managed to stand out. For example, the "2-in-1 Strong Flashlight Power Bank" had a sold count of 3179 and a GMV of 4.76万, with a remarkable growth rate of 123.8% QoQ. The popularity of such products can be attributed to their multi-functionality and suitability for various outdoor and emergency situations, which are often showcased effectively through TikTok videos. Another product, the "60 Pcs Mix Bonsai Bowl Lotus Seeds", had a sold count of 3174 and a GMV of 3.31万, with an astonishing growth rate of 682.07% QoQ. This could be due to the increasing interest in home gardening and decorative plantings among consumers.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands in the Home Improvement market on TikTok in the US during the specified week, we have several notable examples. DTONG had a GMV of 4.76万 with a sold count of 3179 and a significant growth rate of 123.8% QoQ. Their success might be attributed to their ability to offer unique and in-demand products, along with effective marketing strategies on TikTok. Another brand, Zexcs, had a GMV of 4.95万 with a sold count of 1701 and a growth rate of 10.84% QoQ. They likely leverage TikTok's platform to showcase their products' features and benefits, engaging with the audience through creative videos. Govee.US also had a considerable presence with a GMV of 16.39万, though it experienced a -10.1% QoQ decline. This could indicate the need for them to adapt their marketing or product offerings to better meet the changing market demands on TikTok.

Conclusion

Overall, the Home Improvement market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the category as a whole had some declines in GMV and sold count QoQ, certain products and brands managed to achieve significant growth. For cross-border merchants, it is crucial to focus on product innovation and multi-functionality, as seen with the successful products. They should also invest in creating engaging TikTok content to showcase their products effectively, similar to the strategies employed by the top-performing brands. Looking ahead, we can expect the market to continue evolving, with a likely increase in demand for sustainable and tech-savvy home improvement products. Merchants need to stay updated with these trends to remain competitive on TikTok's US market for Home Improvement products.