Introduction

The Automotive & Motorcycle market has always been a significant part of the global consumer landscape. With the increasing popularity of vehicles and the passion for motorcycles, the demand for related products and accessories is constantly growing. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling products in this category. Its vast user base and engaging video content provide excellent opportunities for brands and merchants to showcase their Automotive & Motorcycle offerings and reach a wide audience.

Category Market Overview

According to the latest data and information from authoritative sources, the Automotive & Motorcycle market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as the increasing number of vehicle owners, the trend of customizing and upgrading vehicles, and the growing interest in motorcycle riding. Consumer demand has also been evolving, with a greater emphasis on quality, functionality, and aesthetics of products. For example, there is a rising demand for advanced car electronics like dash cams and wireless carplay stereos, as well as stylish motorcycle accessories.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Automotive & Motorcycle category showed diverse sales performance. The GMV Gross Merchandise Volume for this category was $457.61 million, with a quarter-on-quarter QoQ decrease of 10.26%. The sold count was 255,600, also showing a QoQ decline of 7.76%. However, some products stood out in terms of sales.

The top-selling product was the "360 Degree Rotation Dashboard Car Phone Holder - Multifunctional One Hand Operation Clip Design Phone Mount Suitable 4-7 inch phones - Car accessories", with a sold count of 20,100 and a GMV of $238,500, achieving an impressive GMV QoQ growth of 857.04%. Its popularity can be attributed to its convenient design that allows for easy use while driving. Another popular product was the "【Hieha】2025 Upgraded Wireless Carplay Stereo with Suction Mount, Rear Camera, and Seamless Mirrorlink for Universal Fit", which had a sold count of 5072 and a GMV of $206,700, with a significant GMV QoQ growth of 79.52%. The advanced features and compatibility of this stereo likely contributed to its good sales.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Automotive & Motorcycle market on TikTok during the analyzed week.

FUDUOO had a GMV of $256,900 with a remarkable GMV QoQ growth of 488.12% and a sold count of 21,700. Their success might be due to their unique product offerings or effective marketing strategies on the platform. Hieha Shoppe also had a good performance with a GMV of $246,600 and a sold count of 6044. Their focus on quality products like the wireless carplay stereo mentioned earlier could be a key factor in attracting customers.

On the other hand, some brands faced challenges. For example, GoolooOfficial had a GMV of $128,800 with a GMV QoQ decrease of 27.98% and a sold count of 2108. This could imply the need for them to reevaluate their product features, pricing, or marketing approach to regain momentum in the market.

Conclusion

Overall, the Automotive & Motorcycle market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 presented a mixed picture. While some products and brands achieved significant growth, others faced declines. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product innovation, offering high-quality and functional products that meet the evolving consumer demands. They should also leverage TikTok's marketing features effectively, such as creating engaging video content to showcase their products. Looking ahead, the market is likely to continue evolving, with potential growth in the demand for more advanced automotive electronics and stylish motorcycle accessories. Merchants who can stay ahead of these trends and adapt their strategies accordingly will have a better chance of success in the TikTok US Automotive & Motorcycle market.