Introduction

In the global consumer landscape, the Luggage & Bags market holds significant importance. With the increasing trend of travel and daily commuting, the demand for various types of luggage and bags has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their products in an engaging and creative manner, thus influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Luggage & Bags market in the US has witnessed steady growth over the years. The market size has been expanding, driven by factors such as population growth, increasing disposable income, and a growing preference for stylish and functional luggage and bags. Consumer demand has also been evolving, with a greater emphasis on durability, design, and convenience. For instance, there is a rising demand for bags with multiple compartments and those made from high-quality materials.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Luggage & Bags category had a Gross Merchandise Volume GMV of $380.17 million. However, it experienced a quarter-on-quarter QoQ decline of 20.02%. The sold count was 170,800, with a QoQ decrease of 16.27%. The average price of the sold items was $22.25, and the sold count ratio was 1.64%.

Looking at the top-selling products, the "Women's Fashionable Plain Color Leather Bag, Casual Versatile Handbag with Lock Design, Trendy All-match Handbag for Daily Use, Valentine's Day, Gift for Her" sold 6,047 units, generating a GMV of $114,500 with a QoQ decline of 2.07%. Another popular product, the "Solid Color Zipper Everything Tote Bags for Women, 2024 Trendy Multi-pocket Portable Shoulder Bag Back To School, Large Capacity Preppy College Bag, Crossbody Bags Gift, Fall Outfits, Fall Freshness" sold 3,962 units with a GMV of $111,200 and a QoQ decline of 5.08%.

The reasons behind the popularity of these products could be attributed to their trendy designs, functionality, and suitability for various occasions such as daily use, school, and gifting. The decline in sales QoQ might be due to factors like increased competition, seasonal variations, or changes in consumer preferences.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Luggage & Bags market on TikTok US during the specified week, Lovevook Bags had a GMV of $308,300 with a QoQ decline of 19.19%. They sold 6,701 units and had an average price of $46.01. Their success could be attributed to their product range that caters to different consumer needs, along with effective marketing strategies on TikTok.

QK BAG had a GMV of $241,500 with a QoQ decline of 28.15% and sold 14,300 units with an average price of $16.94. They might need to focus on improving their product differentiation and marketing efforts to boost sales.

CharmBag had a GMV of $192,200 with a QoQ decline of 11.29% and sold 9,826 units with an average price of $19.56. Their consistent performance could be due to their brand reputation and product quality.

Conclusion

Overall, the Luggage & Bags market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed picture. While there were some popular products and brands, the category as a whole experienced a QoQ decline in GMV and sold count. For cross-border merchants, it is recommended to focus on product innovation, improving product quality, and leveraging TikTok's marketing features effectively. Looking ahead, the market is likely to continue evolving, with trends such as increased demand for sustainable and smart luggage and bags expected to gain momentum.