Introduction

The Trading Cards & Accessories market has been an increasingly significant part of the global consumer landscape. With the rise of collectibles and the passion of enthusiasts, this category has seen steady growth. TikTok, in the US market, offers a unique platform with its vast user base and engaging content format. It provides an excellent opportunity for brands and merchants in the Trading Cards & Accessories sector to reach a wide audience, showcase their products, and drive sales through creative marketing strategies.

Category Market Overview

According to authoritative sources, the Trading Cards & Accessories market in the US has been experiencing notable trends. The market size has been expanding steadily, driven by factors such as the increasing popularity of trading card games, the nostalgia factor for classic cards, and the growing interest in collectible accessories. Consumer demand has also been evolving, with a greater emphasis on unique and limited-edition items. For instance, the demand for rare Pokémon cards and autographed sports trading cards has been on the rise. Growth trends indicate a continuous upward trajectory, especially with the digital age facilitating easier access to these products and the sharing of collections on social media platforms like TikTok.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Trading Cards & Accessories category showed interesting sales performance. The total GMV Gross Merchandise Volume for the week was $872,100. The GMV had a quarter-on-quarter growth rate of 1.8%. The sold count was 177,900, with a quarter-on-quarter change of -0.83%. The average price of sold items was $49.02, and the sold count ratio was 92.87%.

Looking at the top-selling products, the Pokémon Trading Card Eevee Terastal Festival Booster Box Scarlet & Violet SV8A Japanese Sealed had a sold count of 1569 and a GMV of $124,400, though it experienced a -23.3% GMV qoq change. The KING OF THE HILL Twilight Masquerade Booster Packs had a sold count of 1143 and a GMV of $151,300 with a significant 225.64% GMV qoq growth. The popularity of these products can be attributed to factors such as brand recognition, the allure of new releases, and the collectible nature of the items. For example, Pokémon has a huge fan base, and new booster boxes often attract collectors eager to add to their collections.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Trading Cards & Accessories market on TikTok during the analyzed week.

TradersShop had a GMV of $252,800 with a 53.68% GMV qoq growth. They had a sold count of 2633 and sold 59 different products. Their average price was $96.01. Their success could be due to effective marketing strategies on TikTok, such as engaging video content that showcases their products in an appealing way and attracts customers.

Calipokehouse, on the other hand, had a GMV of $223,000 with a -20.49% GMV qoq decline. They had a sold count of 3206 and sold 70 different products. Their average price was $69.57. Despite the decline, they still hold a significant position in the market, perhaps needing to adjust their marketing or product offerings to regain growth momentum.

Ace TCG had an impressive 375.42% GMV qoq growth with a GMV of $148,300. They had a sold count of 645 and sold 51 different products with an average price of $229.92. Their growth could be attributed to targeted marketing towards specific collector segments and offering unique or hard-to-find products.

Conclusion

Overall, the Trading Cards & Accessories market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of growth and challenges. The market is growing in terms of GMV, but some brands are experiencing fluctuations in sales. For cross-border merchants, it is crucial to understand the market trends, such as the increasing demand for unique and collectible items. They should focus on creating engaging TikTok content to showcase their products, target specific collector segments, and offer competitive prices. Looking ahead, the market is likely to continue growing, especially with the potential for new product releases and the continued popularity of trading card games and collectibles on social media platforms like TikTok.