Introduction

In the global consumer landscape, the market for pet products, especially those related to the daily needs of pets like Dog & Cat Litter, has been witnessing significant growth. With the increasing number of pet owners and their growing concern for their pets' comfort and hygiene, this category has become a lucrative segment. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their Dog & Cat Litter products in an engaging and interactive manner, thereby tapping into the potential of this growing market.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Dog & Cat Litter market in the US has been expanding steadily. The market size has been on an upward trend, driven by the continuous increase in pet ownership. Consumers are becoming more demanding, not only looking for effective litter products but also those that are environmentally friendly and easy to use. This shift in consumer demand has led to various innovations in the product offerings within this category. For instance, there has been a rise in the popularity of self-cleaning litter boxes and advanced odor-eliminating litters, which are designed to meet the evolving needs of pet owners.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Dog & Cat Litter category showed interesting sales patterns. The overall GMV Gross Merchandise Volume for this category was $503,200, with a quarter-on-quarter QoQ decline of 27.09%. The sold count was 10,900, experiencing a QoQ decrease of 20.42%. However, certain products stood out in terms of sales performance.

The top-selling product was the "MeoWant SC02 75L Extra Large Self-Cleaning Cat Litter Box with APP Control, Safety Protection, Odor Removal, and Included Mat & Liner for Multiple Cats", which had a sold count of 302 and a GMV of $87,100, showing a healthy growth rate of 7.8% QoQ. Another popular product was the "K.O.E. 16oz Concentrate - Kennel Odor Eliminator - Non-Enzymatic Formula, KOE, Apricot, Fresh Original Scent, 16 oz Pint [KOEA-P, KOEFS-P, KOE-P]", with 2,251 units sold and a GMV of $49,200, achieving a 7.29% QoQ growth. The popularity of these products can be attributed to their innovative features that address key concerns of pet owners such as odor control and ease of maintenance.

Brand Case Analysis of the Specific Category

Several brands performed well in the Dog & Cat Litter market on TikTok during the analyzed week.

Meowant had a notable presence with a GMV of $195,600, a QoQ growth of 13.01%, and a sold count of 1,039. Their success can be partly attributed to their range of high-quality products, including the popular self-cleaning litter boxes. Odorcide also had a strong showing with a GMV of $61,100 and a QoQ growth of 6.74%, selling 2,797 units. Their odor-eliminating sprays and related products have gained popularity among pet owners due to their effectiveness in dealing with pet odors.

Other brands like KrifeyUS, Ptlom-US, and Chen Size Si shop also had their share of the market, albeit with varying degrees of success. Each brand has been trying to differentiate itself through product features, pricing, and marketing strategies on the TikTok platform.

Conclusion

Overall, the Dog & Cat Litter market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the category as a whole experienced a decline in some key metrics like GMV and sold count QoQ, certain products and brands managed to achieve growth. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product innovation, especially in areas like odor control and ease of use. They should also leverage TikTok's marketing capabilities to effectively reach out to the target audience of pet owners. Looking ahead, the market is likely to continue evolving with increasing competition, and merchants will need to stay updated with the latest consumer trends to remain competitive.