Introduction

The Dog & Cat Grooming market has been witnessing significant growth in the global consumer landscape. With the increasing number of pet owners and their growing awareness about pet care, this category has become a lucrative segment. TikTok, in the US, has emerged as a powerful platform with unique advantages for promoting products in this market. Its vast user base and engaging video content format allow brands to showcase their Dog & Cat Grooming products effectively, reaching a wide audience of pet lovers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Dog & Cat Grooming market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the rising pet population and the increasing preference for professional grooming services. Consumer demand has also been evolving, with a greater focus on high-quality, convenient, and innovative grooming products. For instance, there is a growing demand for grooming tools that are easy to use and can effectively handle different coat types of dogs and cats.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Dog & Cat Grooming category showed interesting sales performance. The total GMV Gross Merchandise Volume for this period was $705,900. However, it experienced a qoq quarter-on-quarter decline of 19.73%. The sold count was 28,100, with a qoq decrease of 14.95%. Among the top-selling products, the "SleekEZ Dog Brush for Shedding & Grooming, Deshedding Tool for Short & Long Haired Dogs, Dog Comb, 5 Inches Long, 4oz Weight" had a sold count of 3,433 and a GMV of $64,600, with a qoq decline of 29.14%. Another popular product, the "【LimitedTimeFlashSale】Geoorood Dog Grooming Vacuum, 13000Pa Dog Vacuum Brush for Shedding Grooming, Pet Grooming Vacuum, Dog Hair Vacuum Groomer, 2.5L Large Dog Grooming Kit, Pet Products #TikTokShopFlashSale" had a sold count of 3,067 and a GMV of $165,600, with a qoq decline of 22.51%. The popularity of these products can be attributed to their functionality, such as effective shedding control and powerful vacuum suction in the case of grooming vacuums. The growth patterns of different products varied, with some showing significant declines while others had relatively stable or even positive growth in certain metrics.

Brand Case Analysis of the Specific Category

Several brands stood out in the Dog & Cat Grooming market on TikTok during the analyzed week. For example, Geoorood pet shop had a GMV of $201,300 with a qoq decline of 15.54% and a sold count of 3,623. Their strategy might involve promoting their range of grooming products, such as the Geoorood Dog Grooming Vacuum, which was also a popular individual product. SleekEZ USA had a GMV of $70,000 with a qoq decline of 25.13% and a sold count of 3,744. They likely focus on the quality and effectiveness of their dog brushes. Dr. Paws Choice had a GMV of $64,800 with a qoq decline of 1.52% and a sold count of 1,812. Their Pet Care Finger Wipes for Dental, Ear, and Eye Hygiene was a popular product, indicating their success in the hygiene segment of the grooming market. LMVVC had a GMV of $56,200 with a qoq increase of 9.91% and a sold count of 1,155. Their pet grooming kit with vacuum seems to be a key contributor to their growth. These brands' business activities and influence within the US market vary based on their product offerings and marketing strategies, but all play an important role in shaping the Dog & Cat Grooming market on TikTok.

Conclusion

Overall, the Dog & Cat Grooming market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the category experienced a decline in GMV and sold count qoq, there were still individual products and brands that managed to perform well or even show growth. For cross-border merchants, it is advisable to focus on product quality and innovation, as seen with the successful products that offered unique features. Additionally, leveraging TikTok's marketing channels effectively, such as through engaging video content and collaborations with video bloggers, can help boost sales. Looking ahead, the market is likely to continue evolving, with potential for further growth as pet owners' demand for high-quality grooming products remains strong.