Introduction

The market for Dog & Cat Accessories has been witnessing significant growth in the global consumer landscape. Pet owners are increasingly investing in various accessories to enhance the comfort and well-being of their furry friends. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US to showcase and sell these accessories. Its unique ability to reach a wide audience through short videos and influencer marketing gives it a distinct advantage in promoting Dog & Cat Accessories.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the Dog & Cat Accessories market in the US has been expanding steadily. The market size has seen a consistent increase over the years, driven by the growing pet ownership trend. Consumers are now more conscious about the quality and variety of accessories available for their pets. There has been a notable shift in consumer demand, with a greater emphasis on innovative and functional products. For instance, accessories that offer both comfort and entertainment for pets are gaining more popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Dog & Cat Accessories showed interesting trends. The total GMV Gross Merchandise Volume for this category was $638,800. However, it experienced a -17.29% quarter-on-quarter QoQ decline. The sold count was 33,300, with a -14.81% QoQ decrease. Among the top-selling products, the "NPS 2024 Release Dog Bark Deterrent Device Stops Bad Behavior - No need yell or swat, Just point to a dog, Hit the button - Long-range ultrasonic" had a sold count of 3,188 and a GMV of $100,700, with a 2.47% QoQ growth in GMV. Another popular product, the "Interactive Dog Toys Dog Ball, [Newly Upgraded] Durable Motion Activated Automatic Rolling Ball Toys for/Small/Medium/Large Dogs, USB Rechargeable" had a sold count of 1,469 and a GMV of $30,700, with a -21.65% QoQ decline in GMV. The popularity of these products can be attributed to their functionality and the way they are presented on TikTok. For example, the dog bark deterrent device offers a practical solution for pet owners dealing with barking issues, and its demonstration on TikTok likely吸引了不少关注. Similarly, the interactive dog ball's features and entertainment value for dogs are effectively showcased in the videos.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Dog & Cat Accessories market on TikTok during the specified week. For example, NPS Pets USA had a GMV of $117,000 with a -17.38% QoQ decline. They had a sold count of 3,658 and sold 3 different products. Their average price was $31.98, and they had a sold count ratio of 18.31%. Another notable brand, Jugbow US, had a GMV of $77,100 with a -29.7% QoQ decline. They sold 1,537 units of their products, with 4 different products being sold. Their average price was $50.14, and the sold count ratio was 12.06%. These brands likely employed different strategies to promote their products. NPS Pets USA might have focused on creating engaging content that showcases the practical uses of their accessories, while Jugbow US could have emphasized the quality and durability of their products in their TikTok marketing.

Conclusion

Overall, the Dog & Cat Accessories market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 had its share of challenges with the QoQ declines in GMV and sold count. However, there were also products and brands that showed growth and success. For cross-border merchants, it is advisable to focus on creating high-quality, innovative products that address the specific needs of pet owners. They should also invest in effective TikTok marketing strategies, such as collaborating with influencers and creating engaging video content. Looking ahead, the market is expected to continue evolving, with a likely increase in demand for more sustainable and technologically advanced Dog & Cat Accessories.