Introduction

In the global consumer landscape, the Office Stationery & Supplies market holds significant importance. With the increasing trend of remote work, online learning, and home offices, the demand for various office stationery items has been on the rise. TikTok, being a popular and influential platform in the US, offers unique advantages for promoting and selling office stationery products. Its vast user base and engaging video content format provide an excellent opportunity for brands and merchants to showcase their products and reach a wide audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Office Stationery & Supplies market in the US has been experiencing steady growth in recent years. The market size has been expanding due to factors such as the growth of small businesses, the need for educational institutions to equip students with stationery, and the general preference for organized workspaces at home. Consumer demand has also been evolving, with an increasing focus on quality, functionality, and aesthetically pleasing designs. For example, there has been a surge in the demand for ergonomic pens and stylish notebooks.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Office Stationery & Supplies showed interesting patterns. The overall GMV Gross Merchandise Volume for this category was $224.26 million, with a quarter-on-quarter QoQ decrease of 28.39%. The sold count was 169,000, also showing a QoQ decline of 23.78%. However, some products managed to stand out.

The top-selling product was the "【50% discount】【ACIGI】 100 Envelope Challenge Binder, Money Saving Challenge Book - Easy & Fun Way to Save $5,050, Envelopes Money Saving Challenge Budget Binder, Savings Challenges Binder, Budget Binder with Envelopes challenge book libretade" with a sold count of 4,272 and a GMV of $2,208.1, though it had a significant QoQ decrease of 56.37%. Another popular product was the "Pop Up Birthday Card with Light & Sound Says Happy Birthday in Donald Trump REAL Voice for Men and Women, Mom & Dad, Husband or Wife" with 3,431 units sold and a GMV of $63,500, showing a remarkable QoQ increase of 125.18%. The popularity of these products can be attributed to factors such as unique features like the savings challenge aspect of the binder and novelty the Trump-voiced birthday card.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Office Stationery & Supplies market on TikTok during the analyzed week.

Kolorowy Stationery had a GMV of $137,200 with a QoQ decrease of 31.09% and a sold count of 3,619. They offered a variety of products with an average price of $37.90. Another notable brand was trumptalking6 with a GMV of $63,800, a significant QoQ increase of 125.39%, and a sold count of 3,443. Their success might be due to their ability to capture the attention of users with unique product offerings related to popular trends.

TIMEXstore also had a good performance with a GMV of $60,700, a QoQ increase of 70.79%, and a sold count of 1,841. Their focus on quality learning materials like the TIMEX Reusable Grooved Handwriting Workbook for Kids might have contributed to their success.

Conclusion

Overall, the Office Stationery & Supplies market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the category as a whole experienced some decline in GMV and sold count QoQ, there were individual products and brands that managed to achieve significant growth. For cross-border merchants, it is advisable to focus on product uniqueness, leveraging popular trends, and providing high-quality products. Looking ahead, with the continued evolution of work and learning environments, the demand for office stationery on TikTok is likely to remain strong, and merchants should stay updated on consumer preferences to stay competitive.