Introduction

In the global consumer landscape, the Sport & Outdoor Clothing market has been witnessing significant growth and evolving trends. With the increasing focus on fitness, outdoor activities, and a desire for comfortable yet stylish apparel, this category has become a key area of interest. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It offers a vast reach to a diverse audience, enabling brands and merchants to showcase their sport and outdoor clothing products in an engaging and viral manner, thus influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Sport & Outdoor Clothing market in the US has been experiencing steady expansion. The market size has been on an upward trajectory, driven by factors such as the growing popularity of fitness regimes, outdoor adventures, and sports events. Consumer demand has also been changing, with a greater emphasis on functionality, quality, and trendy designs. For instance, there is a rising preference for moisture-wicking fabrics, UV protection, and seamless construction in sportswear. Additionally, the demand for outdoor clothing suitable for various weather conditions, like waterproof and insulated jackets, has been increasing.

Sales Situation of the Specific Category

Analyzing the sales performance of Sport & Outdoor Clothing on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, we observe several interesting trends. The total GMV Gross Merchandise Volume for this category was 736.12 million dollars, with a quarter-on-quarter QoQ decrease of 2.06%. The sold count was 285,800, showing a QoQ decrease of 0.64%. However, some products managed to stand out. For example, the "Halara SoCinched High Waisted Butt Lifting Tummy Control Side Pocket Shaping Training UltraSculpt Leggings" had a sold count of 27,300 and a GMV of 101.88 million dollars, with a significant GMV QoQ growth of 26.83%. Another popular item, the "Halara SoCinched High Waisted Tummy Control Side Pocket Shaping Training UltraSculpt Leggings", sold 14,500 units and had a GMV of 41.92 million dollars with a 3.04% GMV QoQ growth. The popularity of these products can be attributed to factors such as their flattering designs that enhance the body shape, along with the added functionality of features like side pockets and tummy control.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Sport & Outdoor Clothing market on TikTok in the US during the specified week, Halara emerged as a strong contender. Its US store, Halara US, had a GMV of 259.46 million dollars with a 6.74% GMV QoQ growth. The sold count was 77,100, accounting for 35.25% of the sold count ratio. Halara's success can be attributed to its wide range of trendy and functional sportswear offerings, along with effective marketing strategies on TikTok. For instance, they likely utilize engaging video content featuring models wearing their products in various fitness and outdoor settings, which attracts a large number of viewers and potential customers. Another notable brand is NcmRyu, with a GMV of 60.85 million dollars and a 2.31% GMV QoQ growth. It had a sold count of 21,300, indicating its consistent performance in the market. These brands showcase the importance of having a strong brand identity, quality products, and an effective presence on TikTok to drive sales.

Conclusion

Overall, the Sport & Outdoor Clothing market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 presented a mixed picture. While there was a slight decline in some key metrics like GMV and sold count on a QoQ basis, certain products and brands managed to achieve significant growth. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product features that meet consumer demands, such as functionality and style. They should also invest in creating engaging TikTok content to showcase their products effectively. Looking ahead, the market is expected to continue evolving, with potential growth opportunities in areas like sustainable sport and outdoor clothing, as consumers become more environmentally conscious.