Introduction

The sports footwear market has been a significant segment in the global consumer landscape. With the increasing emphasis on fitness and outdoor activities, the demand for quality sports footwear has been on the rise. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their sports footwear products in an engaging and interactive manner, thus playing a crucial role in shaping the market trends.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the sports footwear market in the US has witnessed substantial growth. The market size has been expanding steadily, driven by factors such as the growing popularity of sports and fitness activities among different age groups. Consumer demand has also been evolving, with an increasing preference for footwear that combines style, comfort, and functionality. For instance, there is a rising demand for shoes that are suitable for both outdoor adventures like hiking and casual sports activities. This trend is reflected in the diverse range of products available in the market, from thermal lined hiking shoes to lightweight running sneakers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sports footwear category showed interesting sales performance. The top-selling products included "Women's Solid Color Design Thermal Lined Anti-slip and Windproof Warmth Hiking Shoes Footwear, Casual Sporty Warm Snow Boots for Fall & Winter, Non-slip Outdoor Sports Shoes" with a sold count of 3237 and a GMV of $55,600, experiencing a significant GMV growth of 228.28%. Another popular product was "Women's Winter Outdoor Thermal Lined Hiking Shoes, Warm & Non-slip Snow Boots, Walking Shoes, Casual Sporty Lace Up High Top Outdoor Footwear for Activities" with 1046 units sold and a GMV of $12,700, showing a 205.76% GMV growth. The popularity of these products can be attributed to their features that meet the current consumer demands for warmth, comfort, and non-slip properties during the winter season, along with their stylish designs suitable for various outdoor activities.

Brand Case Analysis of the Specific Category

Several brands stood out in the sports footwear market on TikTok during the analyzed week. For example, JoyStep had an impressive performance with a GMV of $69,300 and a sold count of 4336, experiencing a remarkable 225.08% GMV growth. Their strategy might involve offering a wide range of affordable yet stylish sports footwear options that appeal to a broad customer base. Another brand, Fly Kicks, had a GMV of $72,400, although it faced a 15.95% GMV decline. This could indicate the need for them to reevaluate their marketing and product strategies to regain growth momentum. Brands like AOV Shoes Outlet and DREAM PAIRS also had notable sales metrics, with their own unique product offerings and marketing approaches contributing to their market presence.

Conclusion

Overall, the sports footwear market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of growth and challenges. The top-selling products and successful brands demonstrated the importance of meeting consumer demands for functionality, style, and comfort. For cross-border merchants, it is advisable to focus on product features that align with the current trends, such as thermal lining for winter shoes and lightweight designs for running sneakers. Additionally, leveraging TikTok's marketing capabilities effectively, like collaborating with video bloggers, can help increase brand visibility and drive sales. Looking ahead, the market is likely to continue evolving, with potential for further growth as consumer interest in sports and fitness activities remains high.