Introduction

The Sports & Outdoor Accessories market has been witnessing significant growth in the global consumer landscape. With the increasing popularity of outdoor activities and fitness pursuits, consumers are constantly on the lookout for quality accessories to enhance their experiences. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows brands and merchants to showcase their Sports & Outdoor Accessories in an innovative and appealing way, thereby capturing the attention of a large and diverse user base.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Sports & Outdoor Accessories market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing awareness of health and fitness, as well as the increasing number of people engaging in outdoor sports like hiking, cycling, and skiing. Consumer demand has also been evolving, with a greater emphasis on functionality, comfort, and style in the accessories they choose. For instance, there is a rising demand for breathable sportswear accessories and high-tech outdoor gear.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Sports & Outdoor Accessories category exhibited interesting sales performance. The total GMV Gross Merchandise Volume for the category was $114.63 million, with a quarter-on-quarter QoQ growth rate of 16.87%. The sold count was 10.54 million, showing a significant QoQ growth of 32.22%. Among the top-selling products were items like the Ultra Breathable Mouth Tape One Month Supply, which had a sold count of 1.33 million and a GMV of $9.97 million with a QoQ growth of 11.66%. The Outdoor Winter Gloves also performed well, with a sold count of 1.07 million and a GMV of $6.03 million, experiencing an astonishing QoQ growth of 13633.97%. These products' popularity can be attributed to their practicality and suitability for various outdoor activities, meeting the needs of consumers who are actively involved in sports and outdoor pursuits.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Sports & Outdoor Accessories market on TikTok during the analyzed week. For example, MEIET had a GMV of $9.97 million with a QoQ growth of 11.66% and a sold count of 1.33 million. Their success could be due to their focus on a specific high-demand product like the Ultra Breathable Mouth Tape. Another brand, TYglobalshop, achieved a GMV of $6.03 million with an extremely high QoQ growth of 13633.97% and a sold count of 1.07 million for their Outdoor Winter Gloves. Their strategy might involve effective marketing of their product's features, such as touchscreen compatibility and windproof capabilities, which are highly valued by consumers engaged in outdoor activities. Shinemeoth also had a notable performance with a GMV of $8.08 million and a QoQ growth of 84.84%, indicating their ability to capture the market's attention through their product offerings and marketing efforts.

Conclusion

Overall, the Sports & Outdoor Accessories market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed promising trends. The category witnessed significant growth in both GMV and sold count, with several top-selling products and successful brands emerging. For cross-border merchants, it is advisable to focus on product features that meet the evolving consumer demands for functionality and comfort. They should also leverage TikTok's platform to showcase their products effectively through engaging content. Looking ahead, the market is likely to continue its growth trajectory, with potential for further innovation and expansion as consumers' interest in sports and outdoor activities remains high.