Introduction

In the global consumer landscape, the Camping & Hiking Equipment market has been witnessing significant growth. With the increasing popularity of outdoor activities such as camping and hiking, consumers are constantly seeking high-quality and innovative equipment. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their camping and hiking products in an engaging and visually appealing manner, reaching a vast audience of outdoor enthusiasts.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Camping & Hiking Equipment market in the US has been expanding steadily. The market size has been on an upward trend, driven by the growing interest in outdoor adventures. Consumer demand changes have also been notable, with a shift towards more lightweight, durable, and multi-functional equipment. For instance, products that can serve multiple purposes during a camping or hiking trip are becoming increasingly popular. This trend is in line with the evolving needs of consumers who want to travel light without compromising on functionality.

Sales Situation of the Specific Category

Analyzing the sales performance of Camping & Hiking Equipment on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, we observe some interesting patterns. The total GMV Gross Merchandise Volume for this category was $649,600. However, it experienced a -4.18% QoQ Quarter-on-Quarter decline. The sold count was 24,700, with a 0.06% QoQ growth. Among the top-selling products, the "5 or 2 High Capacity Emergency Survival Water Straws - Personal Filter for Camping, Hiking, Travel Biking, Survival Preparedness, Lightweight Reusable" stood out with 2,046 units sold and a GMV of $109,900, showing an impressive 89.58% QoQ growth. The Foldable Solar & USB Charging Camping Lantern had 1,914 units sold but a -42.76% QoQ decline in GMV. The Outdoor Water Filter also had a good performance with 1,536 units sold and a 55.47% QoQ growth in GMV. The popularity of these products can be attributed to their practicality and relevance to camping and hiking activities. For example, the emergency water straws are essential for ensuring a clean water supply during outdoor trips, while the solar lantern provides a convenient lighting solution.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands in the Camping & Hiking Equipment market on TikTok in the US during this period: - "Practical Survival" had a GMV of $109,900 with 2,046 units sold and a remarkable 89.58% QoQ growth. They likely focus on promoting their products effectively through engaging TikTok content, highlighting the features and benefits of their emergency survival water straws. - "eGadgets" achieved a GMV of $73,800 with 2,084 units sold and a 21.24% QoQ growth. Their strategy might involve showcasing a variety of camping and hiking gadgets to attract a wide range of customers. - "Membrane Solutions" had a GMV of $38,900 with 1,331 units sold and an astonishing 283.66% QoQ growth. They could be leveraging their expertise in water filtration products, like their Membrane Solutions/WAKIWAKI Water Filter Straw, to gain a competitive edge. These brands not only contribute to the sales volume but also influence the market trends within the US region by setting examples of successful marketing and product offerings.

Conclusion

Overall, the Camping & Hiking Equipment market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of growth and decline in different aspects. While some products and brands experienced significant growth, others faced challenges. For cross-border merchants, it is advisable to focus on promoting products that are in high demand, such as those related to water filtration and emergency survival. Creating engaging TikTok content that showcases the practicality and functionality of the products is key. Looking ahead, the market is likely to continue evolving with an increasing emphasis on sustainable and innovative camping and hiking equipment, as consumers become more environmentally conscious and demanding of better outdoor experiences.