Introduction

The Leisure & Outdoor Recreation Equipment market has been playing a significant role in the global consumer landscape. With the increasing focus on health and outdoor activities, the demand for such equipment has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling businesses to showcase their Leisure & Outdoor Recreation Equipment products in an engaging and viral manner, thus driving potential sales and brand awareness.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Leisure & Outdoor Recreation Equipment market in the US has shown interesting trends. The market size has been fluctuating, influenced by various factors such as seasonal demands and emerging trends in outdoor activities. In recent times, there has been a notable growth trend, especially with the growing popularity of activities like cycling, fishing, and winter sports. Consumer demand has also been changing, with a greater emphasis on quality, functionality, and stylish designs. For instance, products that offer both warmth and style in winter sports gear, or advanced features in fishing equipment, have been gaining more traction.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of the Leisure & Outdoor Recreation Equipment category presented a mixed picture. The Gross Merchandise Volume GMV for the category was $273,100. However, it experienced a quarter-on-quarter QoQ decline of 17.71%. The number of units sold was 14,700, with a QoQ decrease of 11.39%.

Looking at the top-selling products, the "ROCKBROS Cold Weather Windproof Thermal Winter Balaclava Ski Mask Neck Warmer Hood" led the way with 723 units sold and a GMV of $5,006.01, showing an impressive growth rate of 248.23% QoQ. Another popular product was the "Chrome Heart Fashion Novelty Full Frame Square Latest Trend Eyeglasses, Unisex Black and Clear Eyeglasses, Daily Use Eyeglasses, Outdoor Cycling Eyeglasses" with 507 units sold and a GMV of $7,087.86, having a growth rate of 65.15% QoQ. The popularity of these products can be attributed to their functionality, such as the windproof and thermal features of the ski mask, and the trendy design of the eyeglasses, which appeal to the style-conscious consumers engaged in outdoor activities.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Leisure & Outdoor Recreation Equipment market on TikTok in the US during the specified week, several stood out. For example, "HPYGN SHOP" had a GMV of $18,100 with a significant QoQ growth of 82.19% and sold 670 units. Their success could be due to effective marketing strategies and offering products that resonate with the target audience. Another brand, "ccoing", had a GMV of $7,087.86 with a growth rate of 65.15% QoQ and sold 507 units. Their focus on trendy and affordable products like the mentioned eyeglasses might have contributed to their good performance.

These brands have been actively engaging with video bloggers, leveraging the power of TikTok's content creators to showcase their products. They also seem to be capitalizing on the platform's features to target specific demographics interested in outdoor recreation activities, thereby increasing their brand influence within the US market.

Conclusion

Overall, the Leisure & Outdoor Recreation Equipment market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed both opportunities and challenges. While some products and brands experienced significant growth, others faced declines. For cross-border merchants, it is advisable to closely monitor market trends, focus on product quality and functionality, and collaborate with popular video bloggers to increase brand visibility. Looking ahead, the market is likely to continue evolving, with potential growth in areas such as innovative product designs, sustainable outdoor equipment, and more targeted marketing strategies to reach the ever-expanding audience of outdoor enthusiasts on TikTok.