Introduction

In the global consumer landscape, the Men's Bottoms market holds significant importance. With changing fashion trends and consumer preferences, it continuously evolves. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows brands and merchants to showcase their Men's Bottoms products in an innovative way, connecting with a large and diverse audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Men's Bottoms market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as increasing fashion consciousness among men and a growing demand for comfortable yet stylish bottoms. Consumer demand changes have been notable, with a shift towards more versatile and functional designs. For example, jogger pants and jeans with added features like thermal lining or stretch fabric have gained popularity. The growth trends indicate a positive outlook for the market, with potential for further expansion in the coming years.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Men's Bottoms showed interesting patterns. The GMV Gross Merchandise Volume for Men's Bottoms was 122.48万, with a quarter-on-quarter QoQ decrease of -11.77%. The sold count was 5.77万, with a QoQ decrease of -4.94%. However, several products stood out as top sellers.

For instance, the "Men's Regular Fit Plain Pockets Drawstring Waist Thermal Lining Adjustable Jogger Pants, Comfortable Casual Cozy Warm Waterproof Zipper Pocket Trousers for Daily Wear, Men's Bottoms for Winter" had a sold count of 3763 and a GMV of 6.33万, with a remarkable GMV QoQ growth of 238.28%. Another popular product, the "Men's 3-Pack Flex Stretch Slim Straight Jeans with 5 Pockets Denim Fabric Menswear" had a sold count of 2210 and a GMV of 6.63万, with a GMV QoQ growth of 101.09%.

The popularity of these products can be attributed to their combination of style, comfort, and functionality. The jogger pants offer warmth and convenience with features like thermal lining and drawstring waist, while the jeans provide a classic look with added stretch for comfort. These factors have contributed to their growth patterns and high sales numbers.

Brand Case Analysis of the Specific Category

Several brands and stores in the Men's Bottoms market on TikTok in the US have shown excellent performance. For example, "Fashion Row" had a GMV of 17.68万 during the week of 2025/01/05 - 2025/01/11, with a GMV QoQ growth of 42.77% and a sold count of 7953. Their strategy might involve showcasing a diverse range of trendy Men's Bottoms products, engaging with video bloggers to increase visibility, and offering competitive prices with an average price of $22.23.

Another notable brand is "Pacsun", which had a GMV of 7.31万 with a significant GMV QoQ growth of 65.83% and a sold count of 2125. They likely focus on offering high-quality products like the "Men's 3-Pack Flex Stretch Slim Straight Jeans with 5 Pockets Denim Fabric Menswear" and leveraging TikTok's platform to reach a wider audience through engaging video content.

These top-performing brands have a significant influence within the US market on TikTok, setting trends and attracting customers with their sales metrics and strategies.

Conclusion

Overall, the Men's Bottoms market situation on TikTok in the US during the analyzed week showed a mix of growth and decline in different aspects. While the overall GMV and sold count had some QoQ decreases, certain products and brands managed to achieve impressive growth.

For cross-border merchants, it is recommended to focus on product features that combine style and functionality, similar to the top-selling products. Collaborating with video bloggers can also increase product visibility. Additionally, keeping an eye on market trends and adjusting product offerings accordingly is crucial.

Looking ahead, the market is likely to continue evolving with potential for further growth. Brands and merchants should stay updated on consumer preferences and leverage TikTok's unique platform features to stay competitive in the Men's Bottoms market.