Introduction

In the global consumer landscape, the swimwear, surfwear & wetsuits market holds significant importance. With the increasing popularity of beach vacations, water sports, and pool activities, the demand for these products has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and viral manner, reaching a vast audience of potential consumers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the swimwear, surfwear & wetsuits market in the US has witnessed steady growth. The market size has been expanding due to factors such as the growing interest in fitness and outdoor activities. Consumer demand has also seen changes, with a preference for stylish, comfortable, and functional products. For instance, there is an increasing demand for swimsuits with tummy control features and trendy designs.

Sales Situation of the Specific Category

Analyzing the sales performance of swimwear, surfwear & wetsuits on TikTok Shop in the US region for the week of 2025/01/05 - 2025/01/11, we observe some interesting trends. The total GMV Gross Merchandise Volume for this category was $411,000, with a significant quarter-on-quarter growth rate of 35.17%. The sold count was 20,400, showing a 36.2% increase. Among the top-selling products, the "CUPSHE Women's Black Underwire Tummy Control One Piece Swimsuit Casual Beachwear Deep V Neck High Bust Support Swimwear" led the sales with 1,174 units sold and a GMV of $46,900, achieving a remarkable 170.51% GMV growth quarter-on-quarter. Other popular products like the "Two-piece Set Women's All Over Print Bikini Sets" and "Aleumdr Women Retro Tankini Swimdress" also had impressive sales figures. The popularity of these products can be attributed to their appealing designs, quality, and the effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands in the swimwear, surfwear & wetsuits market on TikTok in the US, we have brands like CUPSHE SHOP, Blooming Jelly US, and Aleumdr Fashion. CUPSHE SHOP had a GMV of $88,100 with a 103.77% GMV quarter-on-quarter growth and sold 2,396 units. Their success can be attributed to their wide range of stylish swimwear options and effective marketing strategies on TikTok. Blooming Jelly US achieved a GMV of $53,600 with a 56.72% growth, selling 1,735 units. They are known for their quality products and engaging content on the platform. Aleumdr Fashion had a GMV of $47,500 with a 103.56% growth, selling 1,529 units. Their unique designs and targeted marketing towards TikTok users have contributed to their success.

Conclusion

Overall, the swimwear, surfwear & wetsuits market on TikTok in the US region is showing strong growth and potential. For cross-border merchants, it is advisable to focus on product quality, trendy designs, and effective marketing on TikTok. Future market development trends are likely to see continued growth, with an increasing emphasis on sustainability and customization in swimwear products. Merchants should also keep an eye on emerging trends on TikTok to stay ahead in the competitive landscape.