Introduction

In the global consumer landscape, the Hand, Foot & Nail Care market has been witnessing significant growth. Consumers are increasingly focusing on personal grooming and taking better care of their extremities. TikTok, with its vast user base and engaging content format, has emerged as a powerful platform in the US. It offers unique advantages for promoting products in this category, such as the ability to showcase product usage through short videos, reaching a wide range of potential customers, and enabling direct interaction between brands and consumers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Hand, Foot & Nail Care market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors like increasing awareness of personal hygiene and the desire for aesthetically pleasing hands and feet. Consumer demand has also been evolving, with a growing preference for natural and innovative products. For instance, there is a rising demand for organic nail growth oils and advanced foot care tools. Integrating the provided TikTok data, we can see that the market activity on this platform reflects these broader trends.

Sales Situation of the Specific Category

Analyzing the sales performance of Hand, Foot & Nail Care products on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, we observe some interesting patterns. The total GMV for this category was 179.91万, with a quarter-on-quarter QoQ decrease of 3.25%. The sold count was 11.49万, showing a QoQ decrease of 1.52%. However, several products stood out in terms of sales. For example, the LINKEVAP Electric Feet Callus Remover had a sold count of 3484, generating a GMV of 5.23万 with a 13.05% QoQ growth. The Ginger Nail Treatment Nail Support had 2763 units sold, with a GMV of 4.97万 and an impressive 115.55% QoQ growth. These products' popularity can be attributed to their effectiveness in addressing common hand and foot care issues, as well as their appealing presentation on TikTok. Many of these top-selling products were showcased in engaging videos, demonstrating their usage and benefits, which likely contributed to their sales growth.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands in the Hand, Foot & Nail Care market on TikTok, we have several notable examples. BeetlesGelPolish had a GMV of 15.88万 with a 33.75% QoQ growth, selling 7281 units. Their success could be due to their wide range of gel polish products and effective marketing strategies on TikTok, perhaps through collaborations with popular video bloggers. SXC Cosmetics also performed well, with a GMV of 11.53万 and a 54.67% QoQ growth, selling 3336 units. They might have capitalized on their unique product offerings, such as their French Tip Press On Nails kits, which were likely showcased in appealing videos. Another brand, Nailphoria, had a GMV of 10.66万, although it experienced a -9.95% QoQ decline. This could indicate the need for them to reevaluate and adjust their marketing approach on TikTok to regain growth momentum. Overall, these brands' activities on TikTok have had a significant influence within the US market, shaping consumer preferences and driving sales in the Hand, Foot & Nail Care category.

Conclusion

In summary, the Hand, Foot & Nail Care market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While the overall category had a slight decline in GMV and sold count QoQ, several individual products and brands managed to achieve significant growth. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product quality and innovation, as seen with the popular organic and advanced products. Additionally, leveraging TikTok's marketing capabilities through engaging video content and collaborations with video bloggers can help boost brand visibility and sales. Looking ahead, we can expect the market to continue evolving, with consumers likely demanding more personalized and sustainable hand and foot care products. Brands that can adapt to these changing trends and effectively utilize TikTok's platform will be well-positioned for success.

Article Description

Tags