Gloda Insights: TikTok US Weekly Kitchen Appliances Market Trend Analysis
TikTok Kitchen Appliances US Market Cross-border E-commerce
29 reads2025-01-24 02:16:13 released
Introduction
The global consumer landscape has witnessed a significant growth in the Kitchen Appliances market. With the increasing focus on home cooking and convenience, consumers are constantly seeking innovative and efficient kitchen appliances. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their kitchen appliances in an engaging and creative manner, reaching a vast audience of potential buyers.Category Market Overview
According to the latest data and information sourced from authoritative websites, the Kitchen Appliances market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as the rise in home cooking trends, population growth, and an increasing preference for modern and convenient kitchen solutions. Consumer demand has also been evolving, with a greater emphasis on energy-efficient, multi-functional, and aesthetically pleasing appliances.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Kitchen Appliances showed interesting patterns. The total GMV Gross Merchandise Volume for the category was $174.45 million, with a quarter-on-quarter QoQ decrease of 17.25%. The sold count was 55,900, with a QoQ decrease of 4.91%. Among the top-selling products, the Mini snack bag sealing machine had a sold count of 13,200 and a GMV of $82,600 with a remarkable QoQ growth of 109.07%. The Electric Bean & Nut Milk Machine also performed well, with 3,468 units sold and a GMV of $208,800, showing a QoQ growth of 154.06%. The popularity of these products can be attributed to their convenience, novelty, and suitability for various kitchen needs.Brand Case Analysis of the Specific Category
Several brands stood out in the Kitchen Appliances market on TikTok in the US during the specified week. For example, IAGREEA Home Direct had a GMV of $222,300 with a QoQ growth of 120.94% and a sold count of 3,925. Their success might be due to effective marketing strategies and a wide range of appealing products. EUHOMY, on the other hand, had a GMV of $128,500 with a QoQ decrease of 48.47% and a sold count of 1,407. This indicates that they may need to reevaluate their marketing approach or product offerings to regain momentum. Ninja Kitchen US also had a notable performance with a GMV of $82,900 and a QoQ growth of 53.48%, selling 713 units. Their brand reputation and quality products likely contributed to their success.Conclusion
Overall, the Kitchen Appliances market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of growth and decline among different products and brands. For cross-border merchants, it is crucial to closely monitor market trends, focus on product features that appeal to consumers, and develop effective marketing strategies. Looking ahead, the market is likely to continue evolving, with an increasing demand for innovative and sustainable kitchen appliances. Merchants should stay updated with the latest trends and adapt their offerings accordingly to succeed in this competitive market.More recommendations
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