Gloda Insights: TikTok US Week Home Organizers Market Trend Analysis
TikTok Home Organizers US Market Cross-border E-commerce
28 reads2025-01-24 02:21:04 released
Introduction
In the global consumer landscape, the Home Organizers market has been gaining significant importance. With the increasing focus on home organization and decluttering, consumers are constantly seeking efficient and stylish solutions to keep their living spaces tidy. TikTok, in the US region, has emerged as a powerful platform with its unique advantages. It allows brands and merchants to showcase their home organizer products in an engaging and visually appealing manner, reaching a vast audience of potential customers.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Home Organizers market in the US has been experiencing steady growth. The market size has been expanding as more consumers recognize the value of organized living spaces. Consumer demand changes have been notable, with a preference for multi-functional and space-saving organizers. For instance, products that can be used in various rooms like the kitchen, bathroom, and closet are highly sought after. The growth trends indicate a continued upward trajectory, driven by factors such as the rise in home improvement projects and the need for efficient storage solutions.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Home Organizers presented some interesting patterns. The overall GMV Gross Merchandise Volume for the category was $198.36 million, with a quarter-on-quarter QoQ decrease of 23.64%. The sold count was 97,300, also showing a QoQ decrease of 23.46%. Looking at the top-selling products, the [New Year]VTOPMART Stackable Storage Clear Acrylic Drawer organizer, with Handles, for Bathroom, Kitchen, Under-sink, Cabinet, Closet, Makeup, Pantry sold 4,592 units, generating a GMV of $186,400 with a QoQ decrease of 24.57%. The popularity of this product could be attributed to its versatility and clear design that allows for easy visibility of contents. Another notable product was the Silicone Magnetic Spice Rack, Candy Kitchen Storage Rack, Kitchen Stove Top Storage Organizer, Stove Top Organizing Shelf, which had a sold count of 1,624 and a GMV of $16,000 with a significant QoQ increase of 43.39%. Its growth might be due to its practicality in the kitchen for storing spices and other small items.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Home Organizers market on TikTok in the US during the specified week, VTOPMART-TT had a GMV of $225,000 with a QoQ decrease of 24.82% and a sold count of 5,634. They likely rely on their product variety and brand recognition to attract customers. Raybee Furniture had a GMV of $114,800 with a QoQ decrease of 31.6% and a sold count of 2,003. Their focus might be on quality furniture-style organizers. We Will Make Life Simple, on the other hand, had a GMV of $61,100 with a QoQ increase of 22.29% and a sold count of 1,832. Their success could be attributed to their ability to offer products that meet the current market demand for practical and affordable organizers.Conclusion
Overall, the Home Organizers market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is advisable to focus on product innovation, especially in terms of multi-functionality and space-saving features. They should also leverage TikTok's visual and engaging platform to showcase their products effectively. Looking ahead, the market is expected to continue evolving, with consumer demand likely to drive further changes in product offerings and marketing strategies.More recommendations
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