Introduction

In the global consumer landscape, the Festive & Party Supplies market holds significant importance. It caters to various occasions, from holidays to personal celebrations, constantly evolving with changing consumer preferences. TikTok, in the US region, has emerged as a powerful platform with unique advantages. Its vast user base and engaging video format provide an excellent opportunity for businesses in the Festive & Party Supplies category to showcase their products and reach a wide audience.

Category Market Overview

The Festive & Party Supplies market in the US is substantial and continues to grow. According to recent data from authoritative sources, the market size has been expanding steadily, driven by increasing consumer demand for unique and high-quality party and festive items. Consumers are now more inclined towards personalized and themed supplies, which has led to a shift in the market trends. The growth trends also indicate a rising preference for online shopping, making platforms like TikTok Shop a crucial avenue for businesses in this category.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Festive & Party Supplies category witnessed impressive sales performance. The GMV Gross Merchandise Volume reached $407,000, with a significant quarter-on-quarter growth rate of 5.17%. The sold count was 33,100, showing a remarkable growth of 37.51% compared to the previous period. Some of the top-selling products included the Windproof Hat Windproof Face Mask Polar Fleece Balaclava Hood Face Mask Ski Mask For Cycling Skiing Construction Sites Farms And Training Stay Warm And Protected Party Hat Gift For Husband Boyfriend, which had a sold count of 5,727 and a GMV of $18,900 with a staggering 510.39% GMV growth quarter-on-quarter. Another popular item was the Electric Air Balloon Pump, Portable Dual Nozzle Electric Blower Inflator for Decoration, Party, Sport,Gifts:2 Tying Tools Balloon Air Pump Dual Nozzle Rose Red 110V 600W Balloon Inflator for Party Decorations, with 2,543 units sold and a GMV of $17,800 and a 210.5% GMV growth. The popularity of these products can be attributed to their practicality, uniqueness, and the ability to enhance the festive and party experience.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Festive & Party Supplies market on TikTok during the specified week. For example, MAYICIVO had a GMV of $22,300 with a 94.9% GMV quarter-on-quarter growth. It sold 465 units, with an average price of $47.97. Their success could be due to their focus on high-quality self-care spa gifts baskets, which are popular during festive seasons. Joyfy-US also performed well, achieving a GMV of $19,700 with a 143.63% GMV growth quarter-on-quarter. They sold 795 units, with an average price of $24.79, likely because of their diverse range of party supplies. Yeemore had an outstanding performance with a GMV of $19,600 and a whopping 487.22% GMV growth quarter-on-quarter. They sold 5,791 units, with an average price of $3.38, perhaps due to their ability to offer affordable yet trendy party items.

Conclusion

Overall, the Festive & Party Supplies market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed strong growth and potential. Cross-border merchants can take advantage of the increasing demand for unique and themed party supplies by focusing on product quality, uniqueness, and effective marketing on the TikTok platform. Looking ahead, the market is expected to continue growing, with consumers likely to demand even more personalized and innovative products for their festive and party occasions.