Introduction

In the global consumer landscape, the Nasal & Oral Care market holds significant importance. With increasing awareness of personal health and hygiene, consumers are constantly seeking quality products for their nasal and oral health. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands to showcase their Nasal & Oral Care products in an engaging and interactive manner, thus influencing purchasing decisions.

Category Market Overview

The Nasal & Oral Care market in the US has been witnessing steady growth. According to authoritative sources, the market size has been expanding due to factors like rising health consciousness and a growing preference for convenient and effective self-care products. Consumer demand has been evolving, with a greater focus on natural and innovative solutions for nasal and oral issues. For instance, there is an increasing demand for fluoride-free toothpastes and essential oil-based nasal inhalers. Integrating the provided data, we can see that the market dynamics are complex, with various products vying for consumer attention.

Sales Situation of the Specific Category

Analyzing the sales performance of Nasal & Oral Care on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, we observe interesting trends. The overall GMV was $186.2 million, with a quarter-on-quarter QoQ decline of 7.74%. The sold count was 117,500, showing a 19.2% QoQ decrease. However, certain products stood out. For example, the BoomBoom Nasal Stick had a sold count of 13,100, generating a GMV of $247,200 with a significant 43.76% QoQ growth in GMV. The popularity of such products can be attributed to their unique features, like being featured on popular shows as in the case of the BoomBoom Nasal Stick or offering specialized benefits such as enamel repair in toothpastes.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Nasal & Oral Care market on TikTok US during this period, GuruNanda LLC had a GMV of $372,300 with a sold count of 27,200, despite a 32.58% QoQ decline in GMV. Their product range, which includes items like the GuruNanda Cocomint Pulling Oil, seems to have a dedicated customer base. Lil Republic Lil Blings also performed well, with a GMV of $257,000 and a 25.88% QoQ increase in GMV, selling 17,100 units. Brands like BoomBoom, with its highly popular Nasal Stick, managed to achieve a 43.76% QoQ growth in GMV, reaching $247,200. These brands utilize various strategies such as engaging video content by video bloggers, highlighting product benefits, and offering attractive packaging to drive sales.

Conclusion

Overall, the Nasal & Oral Care market on TikTok in the US during the analyzed week showed a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to focus on product uniqueness, leveraging TikTok's video capabilities to showcase product features effectively. Future market development trends may see an even greater emphasis on natural and sustainable products, as well as those that offer quick and convenient solutions for nasal and oral health. Merchants should also keep a close eye on consumer feedback and adapt their strategies accordingly to stay competitive in this dynamic market.