Introduction

In the global consumer landscape, the Bathroom Supplies market holds significant importance. With the increasing focus on personal hygiene and home comfort, consumers are constantly seeking innovative and quality bathroom products. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Bathroom Supplies in an engaging and viral manner, reaching a vast audience of potential customers.

Category Market Overview

The Bathroom Supplies market in the US has been witnessing steady growth over the years. According to authoritative sources, the market size has been expanding due to factors like population growth, rising living standards, and increased awareness of home decor and hygiene. Consumer demand changes have also been notable, with a shift towards more sustainable, multi-functional, and aesthetically pleasing bathroom products. For instance, there is a growing preference for products made from natural materials and those that offer convenience in use.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Bathroom Supplies varied. The GMV Gross Merchandise Volume for this category was $747,000. However, it experienced a -27.73% quarter-on-quarter QoQ decline. The sold count was 48,500, with a -20.83% QoQ decrease.

Looking at the top-selling products, the African Exfoliating Net Sponge, Ethically Sourced from Nigeria, stood out with 4,818 units sold and a GMV of $48,200, showing a 19.14% QoQ growth. The Muddy Mat - Anti-Mud Mat, Dog Door Mat for Muddy Paws, Machine Washable and Dryer Safe, also had significant sales with 2,701 units sold and a GMV of $180,900, despite a -41.14% QoQ decline. The popularity of these products can be attributed to their unique features. The exfoliating sponge offers a natural and effective way of exfoliating, appealing to those conscious of skincare. The muddy mat is practical for pet owners, solving the problem of muddy paws.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Bathroom Supplies market on TikTok during this period, Muddy Mat had a GMV of $180,900 with 2,701 units sold. It had a relatively high average price of $66.97 per unit and a sold count ratio of 24.21%. Bellanomi also performed well with a GMV of $63,200 and 5,569 units sold, showing a 12.62% QoQ growth. This brand likely benefited from its product variety and effective marketing strategies on TikTok.

Another notable brand, Fecoor shop, had a GMV of $29,000 with 4,332 units sold, though it experienced a -35.45% QoQ decline. This could be due to increased competition or changes in consumer preferences. Each of these brands has its own business activities and influence within the US market, leveraging TikTok's platform to reach their target customers.

Conclusion

Overall, the Bathroom Supplies market on TikTok in the US during the analyzed week had its challenges with a decline in GMV and sold count QoQ. However, certain products and brands still managed to perform well. For cross-border merchants, it is advisable to focus on product uniqueness, like the natural sourcing of the exfoliating sponge or the practicality of the muddy mat. They should also keep an eye on consumer trends towards sustainability and convenience. Looking ahead, the market is likely to continue evolving, with more emphasis on innovative and eco-friendly Bathroom Supplies. Merchants need to adapt their strategies accordingly to stay competitive on TikTok.