Introduction

The Home Care Supplies market has been an essential part of the global consumer landscape. With the increasing focus on home cleanliness and comfort, consumers are constantly seeking quality products in this category. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Home Care Supplies products in an engaging and creative way, reaching a vast audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Home Care Supplies market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as the growing awareness of hygiene and the need for efficient home cleaning solutions. Consumer demand changes have also been notable, with an increasing preference for eco-friendly and multi-purpose products. For instance, there has been a surge in the demand for products that are both effective in cleaning and have a pleasant scent.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Home Care Supplies category had a Gross Merchandise Volume GMV of $254.62 million. However, it experienced a quarter-on-quarter QoQ decline of -12.77%. The sold count was 166,000, with a QoQ decrease of -11.05%. The average price of the sold products was $15.34, and the sold count ratio was 34.09%.

Looking at the top-selling products, the "Highly Scented Mop Soap Concentrated Formula 32oz/900g Household Cleaning" had a sold count of 8,768 and a GMV of $111,500, with a QoQ decline of -31.7%. The "Upholstery Deodorizer 16 oz. Household Scented" sold 8,110 units with a GMV of $51,200 and a QoQ decline of -17.58%. On the other hand, the "Dettol Antiseptic Liquid First Aid" showed significant growth, with a sold count of 5,512 and a GMV of $61,300, a remarkable QoQ increase of 194.83%.

The popularity and growth patterns of these products can be attributed to various factors. For products with a decline in sales, it could be due to increased competition or changes in consumer preferences. For those with growth, factors like brand reputation, effective marketing on TikTok, and meeting specific consumer needs such as the need for antiseptic products during certain times, have played a crucial role.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Home Care Supplies market on TikTok in the US during the specified week, Mavwicks Fragrances LLC had a GMV of $302,200 with a QoQ decline of -6.21% and a sold count of 30,100. Pukomc had a GMV of $245,100 with a QoQ decline of -5.92% and a sold count of 5,033. dudewipes had a GMV of $197,500 with a QoQ decline of -3.87% and a sold count of 12,900.

These brands have employed different strategies to achieve their sales metrics. For example, some brands focus on creating engaging video content featuring their products in action, leveraging the power of TikTok's video bloggers. Others emphasize the unique features and benefits of their products, such as the durability and functionality of cleaning tools or the pleasant scents of fragranced products. Their business activities have had a significant influence within the US market, shaping consumer perceptions and driving sales in the Home Care Supplies category.

Conclusion

Overall, the Home Care Supplies market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is essential to closely monitor market trends, understand consumer preferences, and adapt their marketing strategies accordingly. Future market development trends may see an even greater emphasis on sustainable and innovative products, as well as more targeted marketing campaigns on TikTok to reach the right audience. By staying ahead of these trends and leveraging the unique opportunities offered by TikTok, merchants can enhance their chances of success in the US Home Care Supplies market.