Introduction

The Cutlery & Tableware market plays a significant role in the global consumer landscape. With the increasing focus on home dining and lifestyle, the demand for quality cutlery and tableware has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and viral manner, reaching a vast audience of potential consumers.

Category Market Overview

According to recent data and information from authoritative sources, the Cutlery & Tableware market in the US has witnessed steady growth. The market size has been expanding as consumers are increasingly investing in upgrading their dining sets and kitchen accessories. Consumer demand has shifted towards more stylish, functional, and durable products. For instance, there is a growing preference for insulated lunch containers, unique ramen bowl sets, and decorative tableware items. This trend is driven by factors such as changing lifestyles, with more people working from home or having casual dining experiences, and the influence of social media, where aesthetically pleasing products gain more popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Cutlery & Tableware category showed promising sales performance. The GMV Gross Merchandise Volume reached $481,200, with a significant quarter-on-quarter QoQ growth rate of 13.52%. The sold count was 25,400, also showing a QoQ growth of 9.67%. Some of the top-selling products included the "Portable Insulated Food Lunch Container Set" with 3,364 units sold and a GMV of $130,000, experiencing a 117.66% QoQ growth. The "MIUVA Ramen Cooker Ramen Bowl Set" also performed well, with 2,113 units sold and a GMV of $20,000, having a 20.9% QoQ growth. The popularity of these products can be attributed to their practicality, such as being suitable for on-the-go meals or college dorm living, as well as their appealing designs that catch the attention of TikTok users.

Brand Case Analysis of the Specific Category

Several brands stood out in the Cutlery & Tableware market on TikTok during the analyzed week. For example, GXK.SHOP had a remarkable performance with a GMV of $132,900 and a sold count of 3,774, achieving a QoQ growth rate of 107.35%. Their success might be due to effective marketing strategies on TikTok, perhaps through engaging video content that showcases their products' features. Vancasso also had a significant presence with a GMV of $42,900 and 499 units sold. They likely leverage their brand reputation for quality tableware to attract customers. MIUVA, with a GMV of $28,000 and 2,885 units sold, focuses on products like ramen cookers and bowl sets, targeting college students and young adults with their affordable and practical offerings.

Conclusion

Overall, the Cutlery & Tableware market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 demonstrated healthy growth and potential. For cross-border merchants, it is advisable to focus on product features that meet the changing consumer demands, such as functionality and aesthetics. Leveraging TikTok's viral nature through engaging video content can significantly boost product visibility and sales. Looking ahead, the market is expected to continue growing as consumers' interest in home dining and stylish kitchen accessories remains high. Brands should also keep an eye on emerging trends and adapt their product offerings and marketing strategies accordingly.