Introduction

In the global consumer landscape, the Drinkware market has been playing a significant role. With the increasing focus on health, convenience, and style, consumers are constantly seeking high-quality drinkware products. TikTok, as a leading social media platform, has unique advantages in the US market. It provides a vast and engaged user base, enabling brands and merchants to showcase their drinkware products in creative ways, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information from authoritative sources, the Drinkware market in the US has been experiencing steady growth in recent years. The market size has been expanding, driven by factors such as the growing popularity of on-the-go lifestyles and the increasing demand for personalized and functional drinkware. Consumer demand has also been evolving, with a greater emphasis on products that are not only durable but also aesthetically pleasing. For example, insulated tumblers and water bottles with unique designs have become highly sought after.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Drinkware category showed interesting sales performance. The total GMV Gross Merchandise Volume for the week was $896,600, with a quarter-on-quarter QoQ decrease of 23.24%. The sold count was 44,500, also experiencing a QoQ decline of 20.79%. However, several products stood out in terms of sales.

The "KISSKIND 40oz Stainless Steel Vacuum Flask, Leakproof Insulated Tumbler with Lid & Straw & Handle, Drinking Cup for Home Office School, Portable Vacuum Flasks, Tumbler Cups" had a sold count of 1351 and a GMV of $67,600, showing a remarkable 97.26% growth in GMV QoQ. On the other hand, the "HydroJug Traveler | Leak-Proof Insulated Tumbler with Flip Straw & Cup Holder Fit Flasks Lid" had a sold count of 1848 but a significant -60.87% decrease in GMV QoQ, with a GMV of $71,600. The popularity of these products can be attributed to various factors such as their functionality, design, and marketing efforts on TikTok. For instance, products with features like leak-proof and insulated capabilities are highly favored by consumers who are always on the move, while attractive designs and effective marketing campaigns through TikTok videos can significantly boost their visibility and sales.

Brand Case Analysis of the Specific Category

Several brands in the Drinkware market on TikTok in the US during the specified week demonstrated notable performance.

BHGOODS-US had a GMV of $67,600 with a sold count of 1351, achieving a remarkable 97.26% growth in GMV QoQ. Their success might be attributed to their focus on product quality and effective marketing strategies on TikTok. They likely capitalized on the platform's features to showcase the unique selling points of their 40oz Stainless Steel Vacuum Flask, such as its leakproof and insulated properties, appealing to a wide range of consumers.

HydroJug, on the other hand, had a GMV of $85,700 but a significant -57.84% decrease in GMV QoQ. Despite this decline, they still had a sold count of 2243. Their performance might have been affected by factors such as increased competition or changes in marketing effectiveness. However, with their well-known brand name and a range of products like the "HydroJug Traveler | Leak-Proof Insulated Tumbler with Flip Straw & Cup Holder Fit Flasks Lid", they have the potential to regain momentum with strategic adjustments.

BrüMate also had a strong presence with a GMV of $78,800 and a sold count of 2083, experiencing a -32.19% decrease in GMV QoQ. Their products, such as the "BrüMate Era 40oz Tumbler with Handle and Straw | 100% Leakproof Insulated Tumbler | Keeps Ice 24+ Hours | Cup Holder Friendly Base", are known for their quality and functionality. Their marketing efforts on TikTok might need to be further optimized to reverse the decline and boost sales.

Conclusion

Overall, the Drinkware market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of performance among different products and brands. While some experienced significant growth, others faced declines. For cross-border merchants, it is crucial to closely monitor market trends, focus on product quality and functionality, and leverage TikTok's marketing capabilities effectively. Future market development trends may see an even greater emphasis on innovative designs, sustainable materials, and personalized products to meet the evolving demands of consumers. Merchants should also consider collaborating with popular video bloggers on TikTok to increase product visibility and drive sales.