Introduction

In the global consumer landscape, the Kitchen Utensils & Gadgets market has always been of great importance. With the development of modern cooking and food preparation habits, consumers are constantly seeking innovative and practical kitchen tools. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their kitchen utensils and gadgets in an engaging and visual way, reaching a vast audience of potential customers who are interested in cooking, baking, and home improvement.

Category Market Overview

According to authoritative sources, the Kitchen Utensils & Gadgets market in the US has been experiencing steady growth in recent years. The market size has been expanding as consumers' interest in home cooking and food presentation continues to rise. There has been a notable change in consumer demand, with a growing preference for multi-functional, durable, and aesthetically pleasing kitchen tools. For example, the demand for advanced food storage containers, innovative graters, and efficient cooking utensils has been on the upswing. This trend is also reflected in the data we have on TikTok, where the engagement with kitchen-related content has been increasing steadily.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Kitchen Utensils & Gadgets category had a Gross Merchandise Volume GMV of $152.13 million. However, it experienced a 9.9% quarter-on-quarter QoQ decline in GMV. The sold count was 87,600, with a 7.64% QoQ decrease. The average price of the sold items was $17.37, and the sold count ratio was 35.62%.

Looking at the top-selling products, the "SUSTEAS Rotary Grater with Handle, with 5 Well-Designed Blades and Strong Suction Cup Base, Mandoline Slicer and Vegetable Grater Rotary Utensils" sold 7,392 units, generating a GMV of $238,600 with a 1.49% QoQ growth. The "Etekcity Food Nutrition Scale, Digital Grams and Ounces for Weight Management With App, 19 Facts Tracking, 11 Pounds-Large, Stainless Steel Healthcare" sold 3,151 units with a GMV of $126,000 and a 3.14% QoQ decline. The popularity of these products can be attributed to their functionality, quality, and the way they are presented on TikTok. For instance, product demonstration videos on TikTok have likely contributed to their sales growth as they showcase the ease of use and unique features of these kitchen utensils and gadgets.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Kitchen Utensils & Gadgets market on TikTok US during this period, SUSTEAS had a GMV of $268,200 with a 4.61% QoQ decline, selling 8,303 units. Their "Rotary Grater" product was a significant contributor to their sales. AISOON STORE had a GMV of $164,200 with a 34.31% QoQ decline, selling 6,395 units. Etekcity had a GMV of $127,100 with a 2.42% QoQ decline, selling 3,205 units. These brands have been using various strategies on TikTok to promote their products. For example, they create engaging video content showing the usage of their kitchen utensils and gadgets, collaborate with popular video bloggers to increase brand exposure, and offer special promotions and discounts to attract customers.

Conclusion

Overall, the Kitchen Utensils & Gadgets market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed performance. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is advisable to focus on product quality and functionality, create engaging video content that showcases the unique features of their kitchen utensils and gadgets, and collaborate with popular video bloggers to increase brand awareness. Looking ahead, the market is likely to continue evolving, with consumers expecting more innovative and sustainable kitchen tools. Merchants should stay updated on the latest trends and adapt their strategies accordingly to succeed in this competitive market on TikTok.