Introduction

In the global consumer landscape, the Power Tools market has been playing a significant role. With the increasing demand for DIY projects and professional construction work, power tools have become essential items. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling power tools. Its vast user base and engaging video content format enable brands and merchants to showcase their products in an interactive and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Power Tools market in the US has been experiencing steady growth. The market size has been expanding due to factors such as the growth of the construction industry, the rise of home improvement projects, and the increasing popularity of DIY activities among consumers. Consumer demand for power tools has also been changing, with a greater emphasis on convenience, versatility, and advanced features. For example, cordless power tools are becoming more popular as they offer greater mobility and ease of use.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Power Tools was quite remarkable. The total GMV Gross Merchandise Volume reached $110.42 million, with a quarter-on-quarter growth rate of 3.25%. The sold count was 29,300, showing a growth rate of 5.17% compared to the previous period. The average price of sold power tools was $37.69, and the sold count ratio was 34.39%.

Some of the top-selling products included the "DEKOPRO 126-Piece 8V Cordless Drill & Complete Tool Set" with 1,699 units sold and a GMV of $105,700, showing a 19.58% GMV growth quarter-on-quarter. Another popular product was the "Portable Electric Drill Pump" with 2,721 units sold and a GMV of $18,300, achieving a significant 237.76% GMV growth quarter-on-quarter. The popularity of these products can be attributed to their functionality, quality, and the effective marketing strategies employed by the sellers on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Power Tools market on TikTok during the analyzed week.

The DEKOTOOLS STORE had a GMV of $115,000 with a 19.92% GMV qoq growth. They sold 1,868 units and had an average price of $61.58. Their success might be due to their wide range of quality power tools and effective marketing on the platform.

vevor store also performed well, with a GMV of $69,500 and a 21.73% GMV qoq growth. They sold 568 units and had an average price of $122.33. Their product variety and engaging content on TikTok could have contributed to their good sales figures.

SEESII Tools had a GMV of $63,000 with a 1.18% GMV qoq growth. They sold 531 units and had an average price of $118.68. Their consistent performance might be attributed to their established brand reputation and targeted marketing efforts.

Conclusion

Overall, the Power Tools market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed positive trends. The increasing GMV and sold count indicate a growing demand for power tools on the platform. For cross-border merchants, it is recommended to focus on product quality, functionality, and unique features to attract customers. Additionally, creating engaging video content and leveraging TikTok's marketing tools can help increase brand visibility and drive sales. Looking ahead, the market is expected to continue growing as more consumers turn to TikTok for shopping inspiration and product purchases, especially with the continuous evolution of power tool technology and the increasing popularity of DIY and construction activities.